After her time as a journalist, she founded ZDS Communications, a national public relations, marketing and writing firm specializing in energy and the environment, education, the arts and healthcare. As your organization works to stay top of mind for supporters and the media, you may stare at your blinking cursor wondering how to create the most effective bang for your public relations buck: "What makes a nonprofit press release pop?" quot; "How can I stay consistent across different media-both online and offline?"

After all, I paid my premium, what do I care? It's been nice to see healthcare getting attention from the presidential candidates, because this is one of those rare problems that can only be addressed at the system level. Tags: News media analysis My Tak What does your health care plan have to do with the mafia? More than you think, according to an excellent opinion article in The Wall Street Journal by Jonathan Kellerman. Read his insightful mob analogy here. When I offer to pay doctors cash because of my high insurance deductible, often they reduce their fee, illustrating

The survey also found that mothers working full time give themselves lower ratings of themselves as parents, on average, than at-home mothers or mothers working part time. Posted by Steve Cebalt, http://BottomLinePR.com , nonprofit/healthcare communications and publications, Fort Wayne, Indiana. http://rpc.technorati.com/rpc/ping ...Tags: Tags: Workplace Communication News media analysi New research points to shifting attiitudes among working women that could work to the advantage of savvy nonprofit employers Women make up a large part of the nonprofit workforce, so new data on the preferences of working women may interest you.

Researchers recommend that funders give particular attention to identifying high quality consultants and loaned executives to help nonprofits build their marketing and information technology capacity. For more information about the capacity assessment, visit http://www.indiana.edu/~nonprof/results/npcapacity.html . Posted by Steve Cebalt, http://BottomLinePR.com , nonprofit/healthcare communications and publications. Tags: PR strategies News media analysi Survey: Funding, marketing greatest challenges for Indiana nonprofits Report provides strategies for meeting organizations' needs FOR IMMEDIATE RELEASE July 16, 2007 INDIANAPOLIS -- A statewide survey identifies Indiana nonprofits' greatest challenges in capacity building and technical assistance, along with key strategies for meeting their needs.

Your communication will show up on their news feeds and allow their friends to see your cause as well. Other Possibly Related posts: Start your year-end fundraising letter strategy today! A case for Twitter, Facebook, & social media for healthcare fundraisers Whining is not a fundraising strategy ...Tags: Last time, we looked at creating a year-end strategy for fundraising letters . But in today’s world, it’s wise to consider complementing these appeals with tools like Facebook and Twitter.

Nieman Lab did a six month experiment trying to get nonprofit news in with the Associated Press. Spectacular stories from various nonprofit news outlets on the high incidence of college campus rape, transportation money for cities, the healthcare lobby and more, did not get picked up. Do you have contacts at local TV news stations? Do It didn’t work. At all.

Who's the best person to contact at media outlets when my organization has news? After her time as a journalist, she founded ZDS Communications, a national public relations, marketing and writing firm specializing in energy and the environment, education, the arts and healthcare. Download the audio recording below 'Related Documents'! As your organization works to stay top of mind for supporters and the media, you may be feeling overwhelmed by the prospect of public relations, pitches and press releases. You think to yourself: What grabs a reporter's attention?

But groups like the Association for Healthcare Philanthropy and the Association of Fundraising Professionals are great investments–in yourself and in your profession. Groups like the New England Association for Healthcare Philanthropy or the Utah Society of Fund Raisers offer most of the benefits of the national organizations at tremendously low, budget-friendly costs. The Chronicle Fundraisers are some of the best people in the world. People committed enough to a cause to ask others to invest in it.

Here’s a great piece from Lois Lindauer ’s latest “Development News” email: The Association of Healthcare Philanthropy (AHP) just released results from its 2007 benchmarking survey, which examines nonprofit hospital giving during a period encompassing the early months of this recession. AHP Study Demonstrates Value of Fundraisers in Recession Reviewing development programs across American hospitals, the survey found “the highest performing fundraising organizations put stronger, longer-term emphasis on cultivating major gifts.”

One of our region’s sharpest, most cogent thinkers, Keving Leininger of The News-Sentinel newspaper, wrote a piece headlined, “Health care ‘profit’ does not equal “exploitation”. Benefits may have declined since I worked at the newspaper, but I’m confident that as a small business owner today, I have more experience with the real impact of healthcare costs on a family budget than Mr. Today’s topic is slightly off my focus on nonprofit communications tactics, but not much. I