About three in ten (35%) adult internet users age 18 and older have a profile on a social networking site like MySpace, Facebook or LinkedIn. Half (50%) of adult social network users age 18 and older are on MySpace, while 22% of adult social network users have an account on Facebook. In comparison, the median age of a MySpace user is 27, Facebook user is 26 and LinkedIn user is 40… Along with communicating extensively via untethered (wireless) Some new data about adults and digital social network use in the US and around the world: Adults are much less likely than teens to have a profile on a social network website.

If you’re planning or evaluating any form of social media activity, then it’s worth taking a look at eMarketer’s summary of a recently released research report examining which marketing uses of Facebook and Twitter are working best. As shown in the table above, top of the effectiveness list for consumer-focused marketers (the B2C column) using Facebook is ‘Creation of a Facebook application around a brand’ – providing a useful reminder that the most effective use of social media doesn’t always come for free . Next in the ranking is the creation of a ‘Fan’ survey, followed by the use of Facebook user data to provide insight into customers.

According to the report, Global Faces and Networked Places , last year, the 55-64 crowd made up nearly twice the number of people under 18 who joined facebook. Let me say that again: People aged 55-64 numbered nearly twice the under-18-year-olds who joined facebook. And the fastest growing group was aged 35-49. So, when you’re putting together your arts marketing plan, think facebook for Boomers, not for teens When I talk to people in the arts about social media, there is a common rationale for opting out: “Our patrons are over 55 – they don’t do social networking, the older ones don’t even have computers, so we’re not wasting our time on it.” Well, yes, you can waste a lot of time flailing about in the social media pool if you have no plan.

This past week, I’ve been privileged to be on a couple panels introducing nonprofit organizations to social media tools like Twitter, Facebook, and Linked in. So building up a large base of Twitter followers or Facebook fans may make your nonprofit may seem even more credible in the eyes of your local donors. Your board members are already on Facebook. While I love these tools, I was quick to express that: They don’t replace all the good fundraising practices we’ve learned over the decades. “Social”

There is a lot of great writing and research out there, by people like Beth Kanter and Rachel Happe , about finding the right social media metrics for nonprofit organizations. You might have 59,0097 fans on Facebook (kudos!), Can You Reach Your Core Arts Patrons on Facebook? Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” I guess I didn’t get that point across!

Online research and measurement company comScore just released the findings of a study into UK social networking site usage which provides a good picture of just how mainstream social networking has now become – with an incredible 80% of the total UK online population (aged 15+) apparently having visited at least one social networking site in May 2009. The report also provides a popularity ranking of social network sites for the UK, as shown below, with Facebook now by far the dominant site in this category – with pretty well the same unique visitor numbers as the next

Search the Social Web Graphic Design for Regular People Raising Major Gifts with Social Media Facebook at 5  Ahhh, Friday. Facebook at 5 . This piece by Brad Stone in the New York Times gives an overview of Facebook’s growth -- including its recent 8-month doubling in size! -- and looks at the challenges the social network faces now that the community it built feels empowered. Maybe you have to work a performance or opening tonight? I

new research report   just released by cause branding pros at Cone shows that 79% of those online are behind orgs harnessing email, Web sites and social media to build awareness, grow giving and motivate action. That's what the research tells us. My take is that online media (especially via social media tools like Facebook and Twitter) is more about friendraising   A Better yet, 60% of this group has engaged with one or more cause -- from forwarding an email to a friend to purchasing a cause-branded product.

Tags: Insight 3GS Android Blackberry Facebook goc Google government of canada iPhone LinkedIn Mike Kujawski mobile public sector marketing 2.0 research in motion RIM Rogers service canada smartphone storm storm 2 storm II telus twitte I recently switched smartphones (now representing 50% of the worldwide cell phone market ) from RIM ’s Blackberry Storm to Apple’s iPhone 3GS . Why did I do it, and more importantly why should you care?

So, I’ve been working on a Facebook thing. Facebook has just hit 350 million users . Research shows that more and more people are using their social networks  -- in the U.S. this means Facebook -- as a one-stop-shop for sharing links, video, and photos, and being in touch with their circle. And by “working,” I mean procrastinating letting you know about it. Reason being, I’m not sure if you want it. Sure, I think it would be helpful for you. But just because I think a Facebook thing – okay, a class – would be good for you, doesn’t mean that you agree.