Since meeting Jason, we've stayed in touch through Facebook, LinkedIn and Twitter. Imagine my excitement when he sent out a twitter message about creating a Facebook communications plan. Not only is NCFR using Facebook, they are committed enough to create a whole communications plan around it! Check out the NCFR Facebook Page.

This morning’s Washington Post article, “To Nonprofits Seeking Cash, Facebook App Isn’t So Green&# , takes some not-very-new shots at Causes, the friending and fundraising app on Facebook, while not providing any new insights.

Cause-Related Marketing in the Newest Social MediaIn the last quarter three charity/social networking mashups have crossed my desk, each with their own distinctive tang. All could benefit from a little ‘network effect’ love.The network effect aka Metcalf’s Law postulates that the value of a network is.

If you haven’t perused the Nonprofit Social Network Survey Report by NTEN, ThePort and Common Knowledge, here’s what you’ve missed: Social Networking Presence Facebook is still used by more nonprofits than any other commercial social network with 86% of nonprofits indicating that they have a presence on this network.

This spring, Facebook made some significant changes to the functionality of Pages on their site in order to help brands market more effectively. This has led to a lot of discussion and encouragement aimed at nonprofits about how to market via Facebook. communicate via Facebook. FACEBOOK IS NOT FREE!" Here is my soapbox.

As use of online social networks continues to grow worldwide, one of the most important questions to ask is how the user profile of different sites differs - to give an indication as to whether the type of consumers you want to engage with are actually spending time there in significant numbers. Facebook

Some new data about adults and digital social network use in the US and around the world: Adults are much less likely than teens to have a profile on a social network website. About three in ten (35%) adult internet users age 18 and older have a profile on a social networking site like MySpace, Facebook or LinkedIn.

I’ve been working on putting together a training session for our in house bloggers on how to share their blog posts on various social networking sites as a way to create a process for regularly sharing our content. Here they are: Guide to Marketing on Facebook. Guide to Sharing Links on Digg. Guide to Sharing Links on Reddit.

Do you feel like you're working on Facebook blindly without any clear results? Many nonprofits do, despite free tools from both Facebook and Google to measure impact. Some days UNICEF-USA staff wouldn't post at all on Facebook; other days they would post four or five times. Register now for "Is Facebook Worth It?"

Writing in Engage: Hispanics , interactive marketing consultant Lee Vance provides this astonishing stat: Back in February 2008, Facebook produced a Spanish-language version (note: with help from its user community). million Facebook users in Spanish-speaking countries. At the time, there were 2.3 million, a remarkable gain of 7.5