Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. With the All-Access Pass, you can attend all of our live webinars, watch recordings, and take on-demand courses whenever you want for 12 weeks.

Before my boss left for vacation last week he said to me: “At the retreat I want you to talk about how we can use social media for prospect research, fundraising and advocacy.&#. wasn’t surprised that he asked me to talk about social media. If we do choose the broad social media strategy, who would execute it?

Many nonprofits have already dipped their toes into social media. But first, understand that social media is not about marketing, it’s about community. To succeed with social media, you have to genuinely appreciate the idea of community—offering help and value with no expectation of return.

Here’s a brief history of the demand side for social media expertise : Back in late 2007, proactive organizations started frantically searching for someone to help them with all this social media “stuff&#. Technical social media channel setup? Guideline creation? Overall strategy?

It’s a debate that anyone using social media these days is having: How much personal information do I share when I’m using social media for work, and how much work information do my personal friends care to know? Do rules about social media at work impinge on staff’s freedom of speech?

These changes are long-term, and they demand more of nonprofits than seeking new funding or cutting programs. Not surprisingly, the world of social media offers some important clues. Using social media, people can put things out there and start to communicate very quickly, seizing the moment.  flickr/askpang.

like social media because it creates opportunities for people to be nice to each other. like social media because it encourages people to build relationships with people from different cultures. like social media because customers get to know the people who make the decisions about the brands they buy.

Tags: Social Media David Corn Demand Question Time Glenn Reynolds John Hneke micah sifry Mike Moffo Mindy Finn personal democracy forum techpresident

1-topic about social media marketing. Today's Diva Marketing Talks explores how nonprofit organizations are using social media to not only tell their stories but to encourage donations to their causes, build community and expand their reach. Just because there is a social media tool does not mean you need to use it. 

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.