114 Articles match "Corporate","Social Media"

The Latest from the Nonprofit Marketing Community

Thursday, August 26, 2010
In recent months I have been immersed in a Best Practices study of the corporate giving practices of some of the nation's top companies. Gates and Buffett are giving away their personal fortunes, not corporate dollars. And for another take on a similar topic, see my post below, "Are corporate do-gooders doing any good?"
 
Wednesday, August 25, 2010
Ever since Clay Shirky’s observation about information overload being a problem not of too much information but of filter failure , folks—including the corporate sector—have begun paying more attention to the crucial role of filtering quality content to serve their customers/supporters. flickr/Somewhat Frank.
 
Monday, August 16, 2010
As reported in eMarketer , here’s a chart, based on data compiled by UMass Dartmouth Center for Marketing Research, showing the growing use of social media tools by charities. eMarketer says corporates should be learning from nonprofits’ use of these tools.
 

The Best from the Nonprofit Marketing Community

The incredibly fast adoption of Social Media over the last couple of years has left many, if not most, organisations in something of a spin – as, in very short order, something that was at first dismissed as the preserve of the young and the geeks has become an unavoidable key component of mainstream communications.
Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. In social media style it was uploaded it to YouTube. if McNeil Consumer Healthcare were a social media marketing client how would I advise them? IS stepping into social media. Background.
However it became crystal clear that although Diva Marketing celebrated its 5th blog-birthday my social media network is more global than local. What is happening in Atlanta social media marketing? Where are the Atlanta women in social media marketing? What does social media marketing mean to you?
I’ve been reading this big silver book, the Social Media Bible, and it really has a comprehensive list of how you can market your business (or nonprofit) through social media. Tags: Corporate donations Fundraising Marketing Nonprofit Downturn Sponsorships Web 2.0 How do we communicate? How do we measure [.].
And replying is putting the “social&# in social media! It may be better to reply from your personal Twitter account rather than your organizational/corporate one. Engage Samples & Tools fundraising nonprofits social media twitter More and more people are checking it out. That’s great.
It was one of the earliest and largest experiments encouraging everyday people to become champions of their causes - and fundraisers - using social networks. Now the Foundation, together with two venerable social media gurus Allison Fine and Beth Kanter , have put out a report summarizing what they learned. It is fascinating.
Not surprisingly, the world of social media offers some important clues. Using social media, people can put things out there and start to communicate very quickly, seizing the moment.  Social media are about innovation, experimentation, and analysis of what works and what doesn’t. flickr/askpang.
All of our postings to date regarding nonprofits’ use of social media have dealt with the possibilities of these platforms for empowering, engaging and "unleashing" your donors, members and activists. Chris Boudreaux has a book in progress called Social Media Governance. You can get an advance peek here.
Have you filled out the Social Tech Survey for associations yet? Even if you haven't taken on any social media initiatives yet, but plan to start something in the next 6 months or so, you should fill out the survey. In just a few weeks, we'll have solid information about social media initiatives that associations are tackling.
The Social Media Bubble is a thought provoking article on Umair Haque's blog on Harvard Business Review. In it, Haque suggests that the ephemeral connections that masquerade as "true relationships" on social media will prevent the Internet from acheiving its.