The Reputation Institute and the Boston College Center for Corporate Citizenship recently released their list of the top 50 companies in the United States in terms of corporate social responsibility.In

This post is endorsed by 'President Barack Obama,' 'Oprah Winfrey,' 'Hillary Clinton,' 'Coldplay' and other high-ranking search terms in Google. Tags: sponsorship Definition of Cause Marketing Corporate Social Responsibility Corporate Giving Green Marketing Employee Morale Corporate Citizenship Carol Cone

You want people high up in a corporation, so that they can approve thousands to sponsor your event, or a year-end gift to your organization, if they have left over marketing dollars in their budget. Add this to Google Bookmarks. Tags: Corporate donations Events Sponsorships board fundraising board members recruiting Ditto.

Now that I’ve finally switched my RSS reader from Bloglines to Google Reader, I find myself there a lot more–even more so than Twitter (gasp). Authenticity in Corporate Social Responsibility –I know, you’re thinking “CSR is not social marketing.&# Thus, let’s get on with the show. Social Change.

It’s good for you, for your corporate partners and for business development. We should all be focusing on SEO because people rely on search engines, mainly Google, to find the things they need. Google it. Try Google. Just Google it. But if you forget, just type Joe Waters into Google. Need an address?

Corporate Online Marketing Best Practices Applied to Nonprofit Challenges. Corporate best practices around online marketing should be applied to nonprofit challenges. If you look at where the staff for the Obama campaign came from – it was largely corporate online marketing experience. It’s a great read. Measure.

Imagine if you could get big companies like Paypal, Google, Dell, or others interested in buying your nonprofit and continuing your charitable work because of what you sold and how well you marketed yourself! Post on Google Buzz. Oh holy moly. World of Good got acquired by eBay and Greater Good! Now you can find World of Good at eBay.

Well, it seems like Corporate Social Responsibility (CSR) has struck again. What is wrong with our concept of corporate social responsibility? We also need to take away corporate personhood, and do as Ecuador has done, and make Mother Nature a person in court with equal rights. Post on Google Buzz. Basically, everything.

Invest in Google Adwords. Not only are Adwords ideal for reaching a very specific audience, and easy to measure; you can have them live within 24 hours using your corporate credit card. Tags: Marketing Trends blog database marketing google adwords marketing consulting marketing investments message development website content

It’s why corporations give to your cause. This knowledge can arm you in how to make the ask for corporate sponsorships and donations. Add this to Google Bookmarks. Have you seen a pink ribbon recently? Perhaps on the shirt or backpack of someone in the street? Or maybe on a can of soup or a yogurt cup? Cause marketing.