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Tuesday, November 11, 2008
The Reputation Institute and the Boston College Center for Corporate Citizenship recently released their list of the top 50 companies in the United States in terms of corporate social responsibility.In the survey of public opinion, the top ten were:Google Campbell Soup Johnson & Johnson Walt Disney Kraft Foods General Mills Levi Strauss UPS Berkshire Hathaway MicrosoftI took the list and ranked
...Tags: Tags: Disney Johnson and Johnson Campbell's Labels for Education Berkshire Hathaway Google Boston College Center for Corporate Citizenship Microsoft Levi Strauss General Mills Kraft Food
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Wednesday, January 21, 2009
This post is endorsed by 'President Barack Obama,' 'Oprah Winfrey,' 'Hillary Clinton,' 'Coldplay' and other high-ranking search terms in Google. Tags: sponsorship Definition of Cause Marketing Corporate Social Responsibility Corporate Giving Green Marketing Employee Morale Corporate Citizenship Carol Con The hope-filled inauguration of President Barack Obama yesterday morning means that 2009 is still dewy enough that we can talk about New Year’s resolutions. Professionally I set a series of goals each year including sales and profitability goals.
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Thursday, February 18, 2010
Now that I’ve finally switched my RSS reader from Bloglines to Google Reader, I find myself there a lot more–even more so than Twitter (gasp). Authenticity in Corporate Social Responsibility –I know, you’re thinking “CSR is not social marketing.” Being an e-book reader myself and seeing the expanding number of communication platforms (hello Google Buzz), this article is worth the time I’ve called these round-ups by different names, but the concept is the same–share some of the recent links, resources and info I’ve been reading about social change, social marketing and social media.
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Wednesday, December 2, 2009
Invest in Google Adwords . Not Not only are Adwords ideal for reaching a very specific audience, and easy to measure; you can have them live within 24 hours using your corporate credit card. Be Tags: Marketing Trends blog database marketing google adwords marketing consulting marketing investments message development website conten December is here and will quickly fly by. If If you have marketing budget dollars to spend before the year’s end, you are feeling the pressure. We’ve
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Friday, February 19, 2010
It’s why corporations give to your cause. 8221; This knowledge can arm you in how to make the ask for corporate sponsorships and donations.
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Add this Have you seen a pink ribbon recently? Perhaps
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Sunday, March 15, 2009
Even back in 2004, a study showed that 89% of Americans want nonprofits and corporations to work in partnership.
For most people, it isn’t enough to write a blog—you need to track your user data through Google analytics and Quantcast, authority through Technorati, and resonance through FairShare to understand the influence you’re having. flickr/askpang
Many nonprofits are in crisis mode these days.
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Wednesday, March 11, 2009
A compelling core idea of what the company stands for can inspire a surprising amount of passion," Neumeier writes, citing Google with their stated vision to "organize the world's information and make it universally accessible and useful." The biggest hurdle to innovation," he writes, "is the corporate longing for certainty about costs, market size, revenues, profits, and other quantities, all of which can't be known when an idea is new. Posted by guest blogger Andrew Rogers
Marty Neumeier, author of Zag and The Brand Gap , has just released The Designful Company:
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Monday, December 22, 2008
Based around an interactive 3D globe through which visitors can view videos about projects requiring funding, it is described as combining “the gameplay of SimCity, where you are a developing your own world, with the excitement of Google Earth: hopping from one continent to another to see what’s going on over there” . Overall, even though their main site has yet to launch, from the content of the holding site you get a great feeling of fun and energy - which contrasts with the more ‘corporate’ feel of some online giving sites - and I love the way they have
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Wednesday, August 12, 2009
Corporate Online Marketing Best Practices Applied to Nonprofit Challenges.
Corporate best practices around online marketing should be applied to nonprofit challenges. If you look at where the staff for the Obama campaign came from – it was largely corporate online marketing experience.
Tags: "email M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. It’s a great read.
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Sunday, October 11, 2009
began by googling Habitat for Humanity . waded through the first five pages of Google hits (studies say most folks don’t go beyond two pages) and found no “intruders.” The contents of the Gallery are entirely “corporate” in feel – well-produced PSAs, generic introductions to Habitat, generic thank-you’s, etc. To prepare for some discussions Roger and I will audiotape on social media, online fundraising, and 2010 fundraising strategies, I was browsing through some nonprofit websites. I
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