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Thursday, April 23, 2009
Social media is a free-flowing, wide-open phenomenon that needs to be handled and handled well. Who responds to conversation about your organization and how? Who else needs to hear about that conversation? What social media-ing is ok to do at work, and what's not ok? Any approvals necessary, at any point?
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Friday, July 18, 2008
This is also archived on the We ARE Media. What are Social Media? Social media comprise the vast array of communications vehicles including blogs, wikis, e-mail, and social networking sites that are powered by the Internet. Social media can be best understand by what they are NOT. Jocelyn.
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Tuesday, April 21, 2009
Click here to listen now or download for later listening (Right click on a PC or cntrl click on a Mac, and "save file as" to your Desktop) : I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: An Hour a Day, for a social media intensive I taught recently at the Academy for Nonprofit Excellence.
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Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. feed subscribers.
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Monday, November 2, 2009
I had the fantastic opportunity of facilitating a conversation ( slides here ) on this vital topic at the Communications Network conference recently. These conversations were always happening but you couldn't hear them. That's the first step in any effective social media strategy. Now you can. Subscribe today.
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Friday, May 8, 2009
This post is the fourth in a 4-part series on social media policies. Circle of Trust Even though your website, your blog, and your whitelabel social networks serve different purposes, they're all essentially homebases--when a person arrives at the party, they know your organization is the host who's paying the mortgage.
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Saturday, July 11, 2009
And replying is putting the “social&# in social media! Just click on the “in reply to&# link: In this case, it goes to here: If you use a tool like Dabr , it tries to mash together mutiple tweets that may relate to this conversation. Engage Samples & Tools fundraising nonprofits social media twitter
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Wednesday, January 21, 2009
And that means people say all kinds of things about the Air Force in blogs and other social media places. They could teach the rest of us a little about how to equip your people to engage with social media in constructive ways. Read about it at the Web Ink Now blog: The US Air Force: Armed with social media.
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Wednesday, July 22, 2009
The more I read about social media campaigns without conversations. The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience. Let's call this - Social Media Hybrid Marketing. The more I wonder.
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Monday, May 17, 2010
Last summer I invited social media marketing pros to explore with me a new book genre. 0160; I am excited to launch Social Media Marketing GPS , as free eBook, in celebration of Diva Marketing's 6th blog birthday! Social Media Marketing GPS is the first business book based on Twitter interviews.
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