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322 Articles match "Conversion","Media","Social"
The Latest from the Nonprofit Marketing Community
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Wednesday, July 28, 2010
I’m delighted to see recent data about the nonprofit sector’s leadership in adopting social media. We’re all familiar with the knock-out Facebook pages, Twitter streams, flickr albums, and YouTube channels of large nonprofits who have become models in the use of social media to grow and engage supporters.
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Monday, July 26, 2010
In a recent eMail volley with twenty-something Jason Stershic, Spectyr Media , Jason posed an interesting question - . My views about social media are fairly traditional , if you can use that word for a strategy that is nano seconds old. Over the past six years I've talked to thousands of people about social media.
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Thursday, July 22, 2010
Save your press releases for the media, and your “talking points” for policy makers. Make sure you cross promote your fundraising campaigns across multiple channels such as your website, email appeals, social networks, direct mail, telemarketing, etc. Did You Know? How Does Your Nonprofit Measure Up? Create Killer Landing Pages.
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The Best from the Nonprofit Marketing Community
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Thursday, April 23, 2009
Social media is a free-flowing, wide-open phenomenon that needs to be handled and handled well. Who responds to conversation about your organization and how? Who else needs to hear about that conversation? What social media-ing is ok to do at work, and what's not ok? Any approvals necessary, at any point?
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Friday, July 18, 2008
This is also archived on the We ARE Media. What are Social Media? Social media comprise the vast array of communications vehicles including blogs, wikis, e-mail, and social networking sites that are powered by the Internet. Social media can be best understand by what they are NOT. Jocelyn.
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Saturday, July 11, 2009
And replying is putting the “social&# in social media! Just click on the “in reply to&# link: In this case, it goes to here: If you use a tool like Dabr , it tries to mash together mutiple tweets that may relate to this conversation. Engage Samples & Tools fundraising nonprofits social media twitter
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Tuesday, April 21, 2009
Click here to listen now or download for later listening (Right click on a PC or cntrl click on a Mac, and "save file as" to your Desktop) : I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: An Hour a Day, for a social media intensive I taught recently at the Academy for Nonprofit Excellence.
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Monday, June 1, 2009
Her latest video questions the efficacy of microfinance, a sacred cow in social change and philanthropic sectors. Tags: Social Media Lucy pointed me to this great post on Change.org about Tori Hogan’s video series called Beyond Good Intentions. Tori takes a hard look at conventional wisdom in activism.
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Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. feed subscribers.
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Tuesday, January 27, 2009
If you moan to 10 of your nonprofit colleagues about how you don’t have time to get your nonprofit on Facebook and other social media sites, I’d guess seven of them will tell you to get an intern to do it for you. Social media is. well, social. Tags: Social Networking Online Marketing nptech
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Monday, November 2, 2009
I had the fantastic opportunity of facilitating a conversation ( slides here ) on this vital topic at the Communications Network conference recently. These conversations were always happening but you couldn't hear them. That's the first step in any effective social media strategy. Now you can. Subscribe today.
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Monday, May 17, 2010
Last summer I invited social media marketing pros to explore with me a new book genre. 0160; I am excited to launch Social Media Marketing GPS , as free eBook, in celebration of Diva Marketing's 6th blog birthday! Social Media Marketing GPS is the first business book based on Twitter interviews.
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Friday, May 8, 2009
This post is the fourth in a 4-part series on social media policies. Circle of Trust Even though your website, your blog, and your whitelabel social networks serve different purposes, they're all essentially homebases--when a person arrives at the party, they know your organization is the host who's paying the mortgage.
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