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287 Articles match "Conversion","Media"
The Latest from the Nonprofit Marketing Community
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Friday, March 19, 2010
If you’ve ever said, What the heck, social media is so full of jargon, I don’t even know what to do, well, they’ve thought of that! How to find and join conversations that are already happening
How This book/wiki/resource is incredibly useful and I would recommend it to anyone who is interested in broadening and deepening their knowledge of social media, or raising more money for their organization, or learning I just saw Amy Sample Ward a few days ago, lucky me, on her way from SXSW to London, and she handed me this wonderful book that she is a co-author of, called Social by Social .
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Wednesday, March 17, 2010
If I could spend my whole day "engaging with my readers," "joining the conversation" and doing phone interviews .. Monitoring The Internet & Social Media : Jeffry spends about 90 minutes daily reviewing about 50 Google Alerts, RSS feeds and Twitter searches that he's converted into RSS feeds. can write my own review of what I see. Diva Marketing : What advice can you give to bloggers, and other social media content creators, who want to gain exposure Relationships don't matter .. to some people.
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Tuesday, March 16, 2010
I’ll send my contact info via email, but I’ll also include links to a couple of relevant posts to read and then, of course, links to all my social media connections. But the key is to use them less like a bullhorn and more as a trip wire to trigger more productive conversations and ultimately better partnerships.
...Tags: I hope you didn’t give Chris Brogan your business card at SXSW this week. He didn’t want it, and with good reason.
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The Best from the Nonprofit Marketing Community
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Monday, June 1, 2009
Tags: Social Medi Lucy pointed me to this great post on Change.org about Tori Hogan’s video series called Beyond Good Intentions. Tori takes a hard look at conventional wisdom in activism. Her latest video questions the efficacy of microfinance, a sacred cow in social change and philanthropic sectors.
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Saturday, July 11, 2009
And replying is putting the “social” in social media!
If you use a tool like Dabr , it tries to mash together mutiple tweets that may relate to this conversation.
Other Possibly Related posts: A case for Twitter, Facebook, & social media for healthcare fundraisers Ostrich Mentality: Social Media and Storytelling Really Tweet Twitter Tips from Anne Jackson
...Tags: I’m thrilled with the increase in Twitter usage I’m seeing! More and more people are checking it out.
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Thursday, April 23, 2009
Social media is a free-flowing, wide-open phenomenon that needs to be handled and handled well. The clearer you are, the more likely it is that your org will make an impact with these tools -- whether you're just monitoring conversation about your org via Google Alerts, have a two-pronged approach with Facebook fan and cause pages or are experimenting on several fronts. Who responds to conversation about your organization and how?
So frame its use for your staff, volunteers and base. Core issues to cover include:
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Friday, July 18, 2008
This is also archived on the We ARE Media . What are Social Media? Social media comprise the vast array of communications vehicles including blogs, wikis, e-mail, and social networking sites that are powered by the Internet. Social media can be best understand by what they are NOT. Social media are NOT mass media, defined by Wikipedia, as "traditional means of communication" like television or newspaper or radio that were "envisioned and designed to reach a VERY LARGE AUDIENCE such as the population of a nation state. In addition, social media are
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Tuesday, April 21, 2009
I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: An Hour a Day, for a social media intensive I taught recently at the Academy for Nonprofit Excellence. a social media maven and well-practiced at breaking down what often
seems our ideal guide to social media.
Click here to listen now or download for later listening (Right click on a PC or cntrl click on a Mac, and "save file as" to your Desktop) :
Dave
is
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Wednesday, January 21, 2009
And that means people say all kinds of things about the Air Force in blogs and other social media places.
They could teach the rest of us a little about how to equip your people to engage with social media in constructive ways.
Read about it at the Web Ink Now blog: The US Air Force: Armed with social media .
I can guarantee you this: A lot more people hate the US Air Force than hate your nonprofit organization. For that matter, a lot more people love the Air Force.
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Monday, November 2, 2009
I had the fantastic opportunity of facilitating a conversation ( slides here ) on this vital topic at the Communications Network conference recently. The daily volume of content and conversations created in social media channels – blogs, Facebook, Twitter and more – is huge, and growing exponentially. These conversations were always happening but you couldn't hear them. Here's the problem we were helping participants to solve:
Now you can.
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Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. There is a lot of great writing and research out there, by people like Beth Kanter and I guess I didn’t get that point across! I gave him the short answer .
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Monday, July 27, 2009
But that’s only half of the story–especially in today’s conversational Web 2.0 This week, attention turns to what the media is saying about you, and next week—what the Web is saying about you, and what your peers and competitors are up to.
Media Analysis
flickr/iirraa
Last week I provided guidelines for assessing the communications that you control.
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Friday, May 23, 2008
in reference to social media technologies, I've started to get asked, "how do we get started?" Here are two strategies (not mutually exclusive) to read up on if you're taking the conversation in your organization from why to how best to leverage social media. The POST method implies a certain maturity with your understanding of social media. Has anyone else noticed the switch? Lately in the association sphere, rather than being asked "why would we ever do that?"
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