|
•
Monday, June 1, 2009
Tags: Social Medi Lucy pointed me to this great post on Change.org about Tori Hogan’s video series called Beyond Good Intentions. Tori takes a hard look at conventional wisdom in activism. Her latest video questions the efficacy of microfinance, a sacred cow in social change and philanthropic sectors.
|
|
•
Saturday, July 11, 2009
And replying is putting the “social” in social media!
If you use a tool like Dabr , it tries to mash together mutiple tweets that may relate to this conversation.
Other Possibly Related posts: A case for Twitter, Facebook, & social media for healthcare fundraisers Ostrich Mentality: Social Media and Storytelling Really Tweet Twitter Tips from Anne Jackson
...Tags: I’m thrilled with the increase in Twitter usage I’m seeing! More and more people are checking it out.
|
|
|
|
•
Thursday, April 23, 2009
Social media is a free-flowing, wide-open phenomenon that needs to be handled and handled well. The clearer you are, the more likely it is that your org will make an impact with these tools -- whether you're just monitoring conversation about your org via Google Alerts, have a two-pronged approach with Facebook fan and cause pages or are experimenting on several fronts. Who responds to conversation about your organization and how?
So frame its use for your staff, volunteers and base. Core issues to cover include:
|
|
•
Friday, July 18, 2008
This is also archived on the We ARE Media . What are Social Media? Social media comprise the vast array of communications vehicles including blogs, wikis, e-mail, and social networking sites that are powered by the Internet. Social media can be best understand by what they are NOT. Social media are NOT mass media, defined by Wikipedia, as "traditional means of communication" like television or newspaper or radio that were "envisioned and designed to reach a VERY LARGE AUDIENCE such as the population of a nation state. In addition, social media are
|
|
•
Tuesday, April 21, 2009
I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: An Hour a Day, for a social media intensive I taught recently at the Academy for Nonprofit Excellence. a social media maven and well-practiced at breaking down what often
seems our ideal guide to social media.
Click here to listen now or download for later listening (Right click on a PC or cntrl click on a Mac, and "save file as" to your Desktop) :
Dave
is
|
|
|
|
•
Monday, November 2, 2009
I had the fantastic opportunity of facilitating a conversation ( slides here ) on this vital topic at the Communications Network conference recently. The daily volume of content and conversations created in social media channels – blogs, Facebook, Twitter and more – is huge, and growing exponentially. These conversations were always happening but you couldn't hear them. Here's the problem we were helping participants to solve:
Now you can.
|
|
•
Wednesday, January 21, 2009
And that means people say all kinds of things about the Air Force in blogs and other social media places.
They could teach the rest of us a little about how to equip your people to engage with social media in constructive ways.
Read about it at the Web Ink Now blog: The US Air Force: Armed with social media .
I can guarantee you this: A lot more people hate the US Air Force than hate your nonprofit organization. For that matter, a lot more people love the Air Force.
|
|
•
Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. There is a lot of great writing and research out there, by people like Beth Kanter and I guess I didn’t get that point across! I gave him the short answer .
|
|
|
|
•
Monday, July 27, 2009
But that’s only half of the story–especially in today’s conversational Web 2.0 This week, attention turns to what the media is saying about you, and next week—what the Web is saying about you, and what your peers and competitors are up to.
Media Analysis
flickr/iirraa
Last week I provided guidelines for assessing the communications that you control.
|
|
•
Wednesday, July 22, 2009
The more I read about social media campaigns without conversations .. The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience .. The more I see social media consultants focus on old/traditional messaging wrapped in new/social media Web 2.0 .. The more I wonder .. I
|
