Since meeting Jason, we've stayed in touch through Facebook, LinkedIn and Twitter. Imagine my excitement when he sent out a twitter message about creating a Facebook communications plan. Not only is NCFR using Facebook, they are committed enough to create a whole communications plan around it! How did you overcome objections?

Second, figure out what your objectives. What tools will allow you to engage with your audience in a way that will drive your objectives? But many online efforts are conversations" according to her, and therefore should not be limited my a "campaign" mentality. Keep an eye out for the next week or so for new adds. Listen.

The result is what has become a social media cliche - people-to-people relationships versus a relationship with an inanimate object or brand.  Since they communicate in the digital public square their conversations are overheard by thousands if not by millions. How do you humanize Coke, Pepsi ESPN? I wonder. Video. What do you think?

I had the fantastic opportunity of facilitating a conversation ( slides here ) on this vital topic at the Communications Network conference recently. These conversations were always happening but you couldn't hear them. Very frankly, avoiding these conversations is just putting your head in the sand. Now you can.

You created a strategy that includes objectives, goals, measurable results. You listened to the social conversations and understood how your customers are engaging and the value you could contribute. blogs, Facebook, Twitter, Foursquare and even the next shiny new toy.  Drop a Facebook status up date 11. Congrats! Ooops!

So they jump on Twitter and create a Facebook fan page. Refine and prioritize these into a set of social media objectives (what do you want to accomplish). Organizing all this through Google Reader makes it easier for a staff member to keep up with relevant online conversations. Stick to your objectives. flickr/luc legay.

Terrorist networks are using them to organize themselves, meanwhile we are still blocking Facebook and Twitter access within the Department of National Defence and the various arms of the military in fear of security breaches and intelligence leaks. I just came across this post by David Meerman Scott mentioning a new video released by the U.S

The Furniture Bank has a website , a blog , an email newsletter, a Facebook page and a Twitter account. We started the conversation by backing up to Web 1.0 She can mention all of the stories in Twitter and Facebook updates and build a story bank on the website. Sound familiar? and talking about their website. said to go for it!

There were sites like Facebook and Twitter and I didn’t quite know what to make of it. think there was a lot of experimentation with social networks, starting most memorably with Friendster, then MySpace and now Facebook. know, my wife is on Facebook and if she can use it, anyone can. Paul Chaney is one of those people.

When most enterprises develop their social media plans the work usually begins with defining goals/objectives which leads to how to measure success and of course defining the tactical execution.  In keeping with Southern Hospitality we begin with discussing how "Front Porch Conversations" develop relationships and build community.