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147 Articles match "Content","Twitter"
The Latest from the Nonprofit Marketing Community
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Wednesday, March 17, 2010
Bloggers like to build relationships with the people who pitch them stories; however, that is not always the case for content publishers like Jeffry Pilcher , of The Financial Brand.
A few eMail exchanges and a comment on a Diva Marketing post might not a deep relationship make; but they opened a door that resulted in an interesting exchange and this blog post about how one publisher finds content for his online site. Relationships don't matter .. to some people.
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Tuesday, March 9, 2010
I’ve witnessed plenty of these “so-called” experts come into organizations (based on poorly written RFP’s asking for “experts”) armed with nothing except the knowledge of how to setup a blog, Twitter account and maybe even a Facebook page as they proudly give out their new “social media expert” business cards.
8220;to be on Twitter”
“to Here’s a brief history of the demand side for social media expertise :
Back in late 2007, proactive organizations started frantically searching for someone to help them with
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Wednesday, March 3, 2010
asked my Twitter network for ideas on resources that might help her make the case with a reluctant organization. Dawn Crawford , who is the Communications Director at the Colorado Children's Immunization Coalition ( @ImmunizeCOKids on Twitter) very generously offered to share what she had learned, having been in a similar situation. Jumping into social media and securing your brand’s identity – Twitter ID, Facebook vanity URL, blog name – you can stop others Not too long ago, I was providing technical assistance to a staff member at a local health department whose agency was not open to letting her use certain social media tools to engage with their community.
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The Best from the Nonprofit Marketing Community
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Monday, August 25, 2008
Last week, Bob Farrace , director of publications for the National Association of Secondary School Principals, asked this Twitter question on the ASAE Technology Listserv. There are a bunch of associations with an official presence on Twitter. Having a large number of followers does not necessarily translate into success on Twitter, but for these groups, it's a good indication that they're doing something right. Are any associations out there maintaining an official association Twitterstream? I'm considering setting one up and I'm looking for some successful practices that will
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Wednesday, March 18, 2009
Newsweek said it best: "Suddenly, all the world is a-Twitter." quot; Simple and powerful, Twitter is a must for nonprofit organizations. created and manage a portal to nonprofits on Twitter @nonprofitorgs and based on my experience using site, I have crafted ten of my favorite Twitter Tips for beginners: 1. Those nonprofits I Authenticity before marketing.
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Tuesday, November 3, 2009
But in today’s world, it’s wise to consider complementing these appeals with tools like Facebook and Twitter.
To get even more sophisticated, you might want separate pages for each type of media you use: one you’ll promote on Facebook, one you’ll promote on Twitter, one you’ll promote with email, etc. Thanks to search engines like Google, people will enter your site wherever the content seems most inline with their search Last time, we looked at creating a year-end strategy for fundraising letters . According to FundRaising Success Magazine
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Monday, June 8, 2009
And Twestivals . Now we have Superchirp . Superchirp allows you to use your existing twitter account to publish premium content for followers who pay a monthly subscription fee, anywhere from 99 cents to $9.99. Superchirp wasn’t created with nonprofit arts organizations in mind, but creative arts marketers and fundraisers could use it to raise a little money and engage fans – after all, premium subscribers can’t help but feel special. What kind of content, conveyed in 140 characters, would people pay for? Superchirp is clearly poised to benefit tweeting celebrities
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Tuesday, May 19, 2009
Last month, Domino’s used video and great attention to their content to communicate to their audiences. remembering that content is king and timing is everything.
8221; And with the masses on social media, it was accelerated even more quickly with discussions about Domino’s throughout Twitter linking back to the video.
One of the best ways to learn about marketing and communication is by watching and listening to others. While this example happened to occur during a crisis, it provides lessons that marketers can use every day, including:
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Wednesday, September 2, 2009
On Monday, I started the first of three posts I’m calling Twitter 101 . Today, I’ll answer the second question I’ve been getting: How do I find people to follow on Twitter?
How do I find people to follow on Twitter?
Following interesting people is the key That post focuses on programs I use to tweet. The only tweets you see on Twitter are those of the people you follow.
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Tuesday, April 14, 2009
Terrorist networks are using them to organize themselves, meanwhile we are still blocking Facebook and Twitter access within the Department of National Defence and the various arms of the military in fear of security breaches and intelligence leaks.
Invest in training programs for recruits that show the potential power of tapping into the giant world pool of collective intelligence (fed through content creation via social media channels) as well as the flip side to this, i.e. I just came across this post by David Meerman Scott mentioning a new video released by the U.S Air Force
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Friday, July 24, 2009
call this a tool because it is one of thousands of websites that leverage the Twitter database for a very specific purpose. In this case that purpose is to help organize Twitter users according to 3 categories that people self-classify themselves under.When you first log onto the site, this is exactly what it asks you to do. As a result, it’s essentially a categorical folksonomy of Twitter.
One of my favourite tools for instantaneously finding and interacting with a niche community is WeFollow . I
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Monday, August 17, 2009
Writer and occasional fundraising consultant Ken Burnett has been struggling lately with Twitter. Is it time for Twitter Elite?
Or is Twitter suicide the only option?
I took some persuading to even try Twitter. In this blog post , reproduced below with permission, he vents his frustrations and offers a solution. I
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Tuesday, April 21, 2009
Does your organization have:
· Facebook page, causes, groups
· Twitter – multiple accounts for different parts of your organization including your Executive Director
· MySpace - page
· Blogs – same as Twitter, different people within your organization should have their own blogs.
You and staff need to write good content often to get noticed. This is a guest post from my fellow fundraiser Barbara Talisman, President of Talisman Associates, Inc ., in Chicago.
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