334 Articles match "Content","Social"

The Latest from the Nonprofit Marketing Community

Wednesday, July 28, 2010
From the introduction to their 31-page global study: “Everyone from advertisers to content producers to agencies to non-profits to politicians and policy makers can benefit from understanding Web usage through a gender-specific lens. While some female behaviors are somewhat obvious, others are quite surprising.
 
Wednesday, July 28, 2010
I’m delighted to see recent data about the nonprofit sector’s leadership in adopting social media. We’re all familiar with the knock-out Facebook pages, Twitter streams, flickr albums, and YouTube channels of large nonprofits who have become models in the use of social media to grow and engage supporters.
 
Thursday, July 22, 2010
There are two main ways nonprofits can build lists:     * Organic Cultivation: via your own website, events, social networking sites, direct mail, etc.     * Paid Acquisition: Online acquisition ( like Care2 ) Google Ad Words, email appends, chaperoned emails, etc. Did You Know? How Does Your Nonprofit Measure Up? Create Killer Landing Pages.
 

The Best from the Nonprofit Marketing Community

I’ve been working on putting together a training session for our in house bloggers on how to share their blog posts on various social networking sites as a way to create a process for regularly sharing our content. Tagged: blogging, delicious, digg, facebook, reddit, sharing, Social media, stumbleupon. Enjoy!
read this great post about Kodak's content marketing from @juntajoe and I've been chatting with some folks who have really great content, but can't seem to get it to stick because it isn't relevant to what's trending right now. Great content is no longer the marketing tool it once was. So this is really only a half-formed idea.
Last month, Domino’s used video and great attention to their content to  communicate to their audiences. remembering that content is king and timing is everything. And with the masses on social media, it was accelerated even more quickly with discussions about Domino’s throughout Twitter linking back to the video.
I’m delighted to see recent data about the nonprofit sector’s leadership in adopting social media. We’re all familiar with the knock-out Facebook pages, Twitter streams, flickr albums, and YouTube channels of large nonprofits who have become models in the use of social media to grow and engage supporters.
Social networks are shiny and exciting. If you pass the quiz below with flying colors, you can begin the research phase associated with social networking (find out where your supporters are already spending time online; decide which medium is most appropriate for your audiences; etc.). Do you provide relevant content?
The strategic use of social media is about changing your perspective, not using new communication tools. Fortunately, in the past four years, many social marketers and change agents have emerged to fill in those gaps. Maybe a first step is to believe in the power of groups and social networks to self-organize.
Developers will have the tools to bring the best of the Internet to TV, thus increasing the amount of Internet-enabled content and services available and ultimately transforming the TV viewing experience for millions of consumers. Your social network strategy?  The convergence of internet and television may have just happened.
Over the past decade there has been a dramatic shift in the emphasis of determinants of health and social behaviors from individuals to networks and communities. The world of social network theory introduces us to an entirely new set of concepts and ways of thinking about human behavior and the social forces that directly influence it.
This post is the third in a 4-part series on social media policies. In this part, we're looking at user agreements and moderation guidelines for an organization's official presence in social spaces like Facebook, LinkedIn, and Twitter. You should talk to your lawyer about the contents of this post before you act on it.)
Should my association have a social media policy? This post is the first in a four-part series meant to clear up the confusion around policies that your association may need in order to make the most out of the social web. David was talking about blogging, but the same idea applies to the multitude of other social spaces on the web.