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Wednesday, March 4, 2009
Writing for the Web: SEO for News Content View more presentations from Lee Odden. Check out this great redux of SEO by Lee Odden. It's SEO through a PR lens for the purpose of thought leadership and influence , as opposed to a product sales lens. tags: digital optimization ).
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Sunday, July 25, 2010
They’re full of jargon and insider news that leave donors feeling less than connected. Let’s face it: most nonprofit newsletters are boring. To make your donors read your newsletter from start to finish, it must include info that donors find interesting. Put yourself in your donor’s shoes: what would they care about?
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Thursday, May 20, 2010
According to the website, Futurity.org aggregates the best research news from a number of top universities (see image below for the list). The But here’s the best part: Rather than try to get their research in the news, they have become the news. It can also mean content-wise. Collaboration. and Canada. Thank you. .
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Thursday, July 22, 2010
Have you started a blog for your nonprofit organization and then got stuck trying to come up with content? Here are some ideas for content: Tell stories about people you are helping. Summarize press releases or link to current news stories. A story ALWAYS works! Remember to keep it short and compelling.
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Wednesday, July 28, 2010
But once you get beyond appearance to substance, there’s no meat, no content strategy. Content freshness is a well known value by now; most organizations try to tweet and update often. My concern is that there’s often so little evidence of a content strategy. Like the most relevant and significant content?
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Wednesday, August 25, 2010
Content curation isn’t new, even though a lot is being written about it these days. Some nonprofits have been curating content on their websites and blogs for quite a while…maybe without exactly calling it that. Professional development content is very relevant (especially the word FREE). flickr/Somewhat Frank.
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Friday, January 25, 2008
An SMR is a dynamic storyboard that contains portable content. Unlike a press release that locks down the story and presents the "company line" on a topic, the SMR is designed as building blocks for other content creators--bloggers and reporters who might like to tell their own story using your photos, graphs, videos and news updates.
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Wednesday, December 16, 2009
But how do you pass the news item along? new study by ShareThis shows that "E mail remains the tool of choice for [sharing content online], accounting for 46% of content-sharing activity compared to 33% for Facebook, 14.5% People who receive links through ShareThis also tend to spend time with the content, at an average 2.95
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Tuesday, March 16, 2010
Provide fresh technical content to prospects and customers. Compelling content created for all tier one landing pages. Open source programming and a custom, user-friendly content management system (CMS). When it came time to build a website, however, they knew that outside help was required and called upon TREW Marketing.
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Wednesday, April 1, 2009
Here's what "the Zone" will do for you: Help you find and organize current and relevant content on nonprofit marketing and fundraising from blogs, news sources and other Web sites. The goal is to create a place where it's easy to find current and highly relevant content. Stimulate new connections with colleagues in the field.
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