Notice his suggestion for using blog software as the engine behind your newsroom-- something Maddie mentioned way back when... Writing for the Web: SEO for News Content View more presentations from Lee Odden . (tags: Check out this great redux of SEO by Lee Odden . It's SEO through a PR lens for the purpose of thought leadership and influence , as opposed to a product sales lens.

An SMR is a dynamic storyboard that contains portable content. Unlike a press release that locks down the story and presents the "company line" on a topic, the SMR is designed as building blocks for other content creators--bloggers and reporters who might like to tell their own story using your photos, graphs, videos and news updates. This is very exciting stuff--and a whole new way of thinking about working with the content creators of your industry. The blogs are all a twitter (Twitter's twittering, too) with the release of Digital Snippets, a new web service designed to take the work out of creating the ultimate Social Media Release (SMR).

Help you find and organize current and relevant content on nonprofit marketing and fundraising from blogs, news sources and other Web sites . The goal is to create a place where it's easy to find current and highly relevant content. The best (according to "social signals" across the network) content below the most relevant. So happy today to announce the launch of Nonprofit Marketing & Fundraising Zone . I'm a partner in this venture along with fellow nonprofit marketeers (and my good buds) Kivi Leroux Miller , Katya Andresen   and idea-meister Tony

What’s more, all of these conversations can be filtered to your heart’s content using Twitter Advanced Search . Chapman (a fellow social media guru who is usually well ahead of the news) tweeted about the quake a few seconds later, that triggered me to check Twitter Search for the term “ earthquake “. Tags: california emergency preparedness public safety canada LA earthquake News twitte Today I had a meeting with my Public Safety Canada client ( Emergency Preparedness Branch ) , whom I’m currently training on social media engagement. We’re

Do that by putting links into web and e-news templates, email signatures, and social media profiles. If your e-news provider offers it, use the social media sharing links at the bottom of your e-newsletters (otherwise add your own). Think about whether and how that makes sense given the type of content you share, how often, and with whom. Tomorrow I’m presenting a brand new webinar on How to Integrate Your Website, Email Newsletter, and Social Media Sites . It was the #1 requested topic in last fall’s survey of what you wanted to see on the weekly webinar

But how do you pass the news item along? Do you send it via instant messenger, email, Facebook, Twitter or Digg, etc.? A new study by ShareThis shows that "E mail remains the tool of choice for [sharing content online], accounting for 46% of content-sharing activity compared to 33% for Facebook, 14.5% People who receive links through ShareThis also tend to spend time with the content, at an average 2.95 You're on a website or reading a blog post and you think, "Gee my girlfriend would really love to read this too." What do you do?

Perhaps it’s the time of year, but has anyone else noticed that more people are churning out more good content? Not only are good news items coming up, but I’ve also expanded my RSS reader with some blogs I encourage you to get to know: Tags: Changeblogging: NP, activism, social change + The Bulletin action BIBA conference customer relationship management events good ideas information innovation inspiration inventions Justice for All movement news online organizing Many different items I come across deserve its own post, however, then it’s on to the next good nugget I find.

We have some great news to share at TREW Marketing . TREW Marketing will provide a range of marketing services, from initial product launch strategy and goal-setting with partner National Instruments, to content development, media relations, and e-marketing management. “We Tags: TREW Marketing News analog CompactRIO content development e-marketing frame grabber industrial control machine vision media relations MoviMED national instruments product launch trew marketin We have been selected as the marketing agency of choice by Markus Tarin, President and CEO of MoviMED of Irvine, California, a leading supplier of integration services for the machine vision market.

TREW Marketing played a strategic and integral role in this project by developing the website strategy, navigation approach, and content guidance. Tags: TREW Marketing New We’ve done it!  TREW Marketing has achieved what a third of all  new businesses fail to do – survive and thrive through the second year of business.  Moreover, we did it in one of the worst recessions

Their streams all emphasize pushing out content from their blogs and websites. NAPP News for Photoshop professionals Good examples from state and local associations AIGA ID is Idaho's professional association for design Doterati is Central Florida's interactive marketing, media and technology association. Twitter is about adding value to your network, which means you need to provide both great content and social capital for your followers. Last week, Bob Farrace , director of publications for the National Association of Secondary School Principals, asked this Twitter question on the ASAE Technology Listserv.