Invest in Google Adwords. Not only are Adwords ideal for reaching a very specific audience, and easy to measure; you can have them live within 24 hours using your corporate credit card. Refresh content on your website. December is here and will quickly fly by. Reach out to your database. Start a blog. Thank your staff.

Paul Boag in Smashing Magazine has a great piece entitled “ 10 Harsh Truths About Corporate Web Sites.” Please substitute “corporate” for “arts nonprofit” and read some of his tough love. My favorites are numbers 4 ( Your Website Cannot Appeal to Everyone ) and 10 ( You Have Too Much Content ). Or Google? They skim.

Now that I’ve finally switched my RSS reader from Bloglines to Google Reader, I find myself there a lot more–even more so than Twitter (gasp). Authenticity in Corporate Social Responsibility –I know, you’re thinking “CSR is not social marketing.&# Thus, let’s get on with the show. Social Change.

Use authentic organizational content –. Content is important. You won’t be able to build an online audience without good content. Corporate Online Marketing Best Practices Applied to Nonprofit Challenges. Corporate best practices around online marketing should be applied to nonprofit challenges. constituents.

It’s good for you, for your corporate partners and for business development. We should all be focusing on SEO because people rely on search engines, mainly Google, to find the things they need. Google it. Try Google. Just Google it. But if you forget, just type Joe Waters into Google. Need an address?

You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. The meta description is the part that shows up in a Google search. I'm not advising creating garbage content.

Even back in 2004, a study showed that 89% of Americans want nonprofits and corporations to work in partnership. In 2 days, 500 people had joined the community and were creating new maps, lists of emergency shelters and resources, and other critical content. flickr/askpang. Many nonprofits are in crisis mode these days. Web 2.0

began by googling Habitat for Humanity. waded through the first five pages of Google hits (studies say most folks don’t go beyond two pages) and found no “intruders.&# With a bit of snooping, I located a Habitat channel on YouTube , but here also the content was mostly corporate in style. Got 3,890,000 hits.

Based around an interactive 3D globe through which visitors can view videos about projects requiring funding, it is described as combining “the gameplay of SimCity, where you are a developing your own world, with the excitement of Google Earth: hopping from one continent to another to see what’s going on over there&#.

was pleasantly surprised to find that the site integrates flickr and youtube, and uses the standard “ ShareThis ” feature to allow visitors to do just that, through facebook, twitter, Google, etc. SHARING CONTENT As I said, the site uses the universal “ShareThis” icon. The look and feel of the site is attractive and modern. Video?”