|
•
Tuesday, November 18, 2008
This is the follow-up post to one I wrote on Diva Marketing on 11-17-08 on how social media changed the direction of a Fortune 500 company's marketing campaign.
Morin marketing team making the conference rounds.)
direction of a Fortune 500 company's multiple channel advertising
campaign Update : 11-18-08; Kathy Widmer, VP of Marketing apologizes on the home page of Motrin . As is always the case in a slide down the slippery slope of social media, there are lessons we can take away from the Mortin Moms Social Media Case Study .
|
|
•
Sunday, August 2, 2009
The relationship is apparent and significant: socially engaged companies are in fact more financially successful." The researchers looked at each company’s use of the following social media channels:
34;We found that not only could we quantifiably measure engagement, we could also understand how more engaged companies tap an engagement mindset to perform better." Here is ENGAGEMENTdb , a study of the top 100 global brands (as rated by Business Week/Interbrand) and their use of social media, done by two firms that specialize in the space, Wetpaint and Altimeter Group.
|
|
|
|
•
Friday, April 17, 2009
As the economic downturn took hold last fall, SCORE team examined whether their newsletter strategy was doing enough to reinforce how SCORE’s offerings can help small-business owners. Here is one of the four strategies they used to overhaul their e-newsletters: The team developed a research process to identify newsletter articles and interview subjects that were timely and relevant to their audience. The SCORE Association, relies on two email newsletters to establish the organization’s expertise, credibility and value as a business training and mentoring service. MarketingSherpa
|
|
•
Tuesday, April 7, 2009
This is according to my three sales people on the team: Joanna, Holt and Ashley.
The latter has proven especially useful to me lately as we just landed a company we’ve been chasing for four years–but only after I found out one of our key donors was neighbor to the company’s president. Blogging, Twitter, Facebook and Linkedin are increasingly useful tools for some members of the team.
Part two of Prospecting Circles will focus on three areas: where to look for prospects, using social media for prospecting and better results with prospect management software.
|
|
•
Wednesday, August 26, 2009
Are the people within your organization aligned with your social media strategy and do they understand how social media will impact the enterprise? When most enterprises develop their social media plans the work usually begins with defining goals/objectives which leads to how to measure success and of course defining the tactical execution. Few companies begin their internal social media foundation with HOW social media will impact the organization, the brand and the people. How can you be your authentic "self" while staying true to your company's value and culture?
|
|
|
|
•
Thursday, August 13, 2009
Whether you’re talking to one person or a hundred, the ability to speak compellingly, sincerely and briefly can be a deciding factors in earning a company’s cause business.
Most companies expect nonprofit types to show up in a hemp shirt and sandals. Tap the power of “team speaking.” Powerful presentations are the backbone of most successful cause marketing pitches. I
|
|
•
Monday, February 1, 2010
in the end it isn't the bloggers, the company or the agency that will dictate the success ..it's The company name on that person’s business card doesn’t matter. customer and a positive impression which builds the company's brand. Jump to Brendan's content
Trish Grier - If a company is outsourcing Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating
|
|
•
Wednesday, May 13, 2009
Some companies and agencies are acknowledging effective social media marketing is not just tactics and technology ; but that social media begins with an integrated strategic approach. We’re already engaging across the board, and I anticipate a much more dangerous company within six months. We realize that and there’s a lot of flexibility to move in between groups, but you see the issue that Recently I attended a networking event in Atlanta and found myself deep in conversation with a young woman who told me how critical transparency is to a social media campaign. I
|
|
|
|
•
Wednesday, January 20, 2010
Even in a struggling economy companies like Target and Apple continue to put an emphasis on their visual brand. The same goes for newsletter or street team signups. Your website is the single largest opportunity to reach as many people possible for your organization. Where else can you directly pitch to 73% of adults in the U.S.¹? With an audience that big, you'd better make the best of it. So what makes an effective website?
|
|
•
Tuesday, January 20, 2009
Find basic facts about the company (the official name of the organization, spelling of an executive's name, his/her age, headquarters location, and so on).
Discern the company's spin on events (it's important that all of your press releases are posted in a clearly marked area of your site and are kept up-to-date).
Your management team may find upgrading your website to be more reporter-friendly a low Many nonprofit and public agencies hope and pray that reporters will cover their issue, mention their specific agency (or not!) and maybe even source a quote from
|
