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85 Articles match "Companies","Industry"
The Latest from the Nonprofit Marketing Community
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Thursday, February 25, 2010
Then other companies saw that it was working, and simply re-branded the same product – water – and created a vast industry within the beverage category. "Anyone who waits to be struck with a good idea has a long wait coming. If I have a deadline for a column or a television script, I sit down at the typewriter and damn well decide to have an idea." -- Andy Rooney of TV’s “60 Minutes" It’s great when ideas just pop into your head, but that doesn’t always happen, and meanwhile the clock is ticking toward your deadline.
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Wednesday, February 24, 2010
Let’s dive into details on a few that I found most interesting for companies marketing to engineers and scientists.
This can be coverage of the industry, of a company, or a product as told through people. Keep Here is a great example: Company X just created a new technical white paper and posted it to their website. By Yesterday I attended an information-packed Austin Social Media Breakfast meeting. The The topic was “Five Types of Videos to Create Under One Hour” presented by Reel Social Media.
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Thursday, February 18, 2010
Industry Forecast: Philanthropy and Social Investing: Blueprint 2010 –The great Lucy Bernholz, through her company Blueprint Research & Design and in partnership with Stanford’s Social Innovation Review, recently released “the first ever independent annual industry analysis for philanthropy and social investing.” More companies want to be more intentional and take CSR from something to throw money at to a sustainable, organization-centric value that has impact. I’ve called these round-ups by different names, but the concept is the same–share some of the recent links, resources and info I’ve been reading about social change, social marketing and social media.
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The Best from the Nonprofit Marketing Community
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Wednesday, January 27, 2010
then self producing is going to be like your own 8th circle of hell. But you knew that right? Right. ---------------------------- The part I find interesting is that people are talking about self producing in the context of leaving the mainstream industry behind. So people are saying "screw institutional theatre, I'm going to do my own thing." quot; I understand the impluse, but I want you to think about it in a different way. Self producing your work isn't abandoning the "industry", it's what's going to save your industry.
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Monday, June 18, 2007
Fox Foundation Invites Biotechnology/Pharmaceutical Companies to Apply for Therapeutics Development Initiative Deadline: July 17, 2007; and January 24, 2008 (Pre-proposals) The Michael J. Fox Foundation for Parkinson's Research ( http://www.michaeljfox.org/ ) has announced its 2007-08 Therapeutics Development Initiative, which is designed to promote industry investment in pre-clinical research for Parkinson's disease. From The Foundation Center... Michael J.
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Monday, February 16, 2009
Major takeaways you can expect: The web video imperative Step-by-step process for developing a strategy How to effectively use video on your site and in your campaigns About our speaker Michael Hoffman is the CEO of See3 Communications, a Chicago-based company specializing in video, web development, and internet marketing for nonprofits, associations and social causes. Hoffman is an entrepreneur who has developed international internet companies as Managing Director of a venture capital investment group. Why is YouTube so compelling? What does user-generated content
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Tuesday, February 9, 2010
Today, engineers and scientists in robotics, medical device design and test, and industrial control can begin adding vision capabilities to their National Instruments CompactRIO systems thanks in part to the new MoviMED AF-1501 analog frame grabber module .
The launch of Vision for CompactRIO is a win-win for both companies as NI continues to further expand the capabilities of its strong and growing control platform, and MoviMED strengthens its industry position as a knowledgeable leader in machine vision with the first-ever, innovative frame grabber module for CompactRIO.
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Friday, February 20, 2009
I’ll tell you why: they did all of the above to promote their new report, Deadly in Pink, which takes the tobacco industry to task for targeting girls and young women in their marketing. I’m disgusted by the tobacco industry when I watch this, but i’m not really sure what to do about it.
If the way, if you watch the video, take note: tobacco companies are really I get asked to cover different initiatives all the time here on the blog. Most of the pitches stink.
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Tuesday, July 17, 2007
The Times they are A-ChangingThe bottled water industry generated $15 billion in revenue in America in 2006. Tags: Strategic Cause Marketing iPods Charles Fishman Fast Company Bottled Water Check Galler It will top $16 billion this year. That’s more than Americans spent on movie tickets or iPods.And while 50 percent of Fijians don’t have access to clean, reliable water, millions of gallons Fiji Water is shipped most of the way across the Pacific and then trucked from the coast to chi-chi
...Tags:
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Wednesday, July 22, 2009
The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience .. Pulse of the Industry Blogger Relations Series explores the expectations from the point of view of bloggers, brand managers and agency folks. Digital Idea Management or Viralsourcing - It's when a company solicits customer suggestions on a platform designed to capture The more I read about social media campaigns without conversations .. The more I see social media consultants focus on old/traditional messaging wrapped
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Wednesday, June 17, 2009
Whether you are launching your company, introducing the next big product/service, or preparing for other major marketing campaigns, messaging mapping is an important step in communicating effectively.
For the purpose of this introductory blog, I will cover the basic, core elements of a message map, applying them to a massively-popular fictitious company called Wendy’s Widgets (WW).
A message map is a framework used to create compelling, relevant messages for various audience segments and for organizational alignment. Whether There are numerous variations of message map
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Monday, September 14, 2009
which we live and work to prosper. While many people in social marketing and public health often look to companies such as Apple, Coca-Cola, McDonald's and Nike as models for successful consumer marketing to aspire to, P&G stands out among the best and most innovative. No company in the world has invested more in consumer
and I was tuned into Proctor & Gamble's new values-based strategy to touch and improve more consumer's lives in more parts of the world... more completely via @GrahamHill on Twitter (my social source of news) and his RT of the link to Rosabeth
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Wednesday, April 15, 2009
By reading about how customers have benefitted from using your products and services, prospective customers know they are not the first to choose your company, and can hear from real customers vs. strong, benefits-oriented headline (”Customer X Chooses My Company/Product, Reduces Cost by 3x)
In larger companies, the review and approval process takes even longer due to PR Customer case studies - aka, testimonials - are a great marketing and sales tool. just reading your marketing brochure or website.
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