|
•
Tuesday, November 24, 2009
Customers also get a copy of the exclusive All You Need Is Love Holiday CD for free.
The cause marketing business model it’s created with companies like Starbucks is….
…the In short, despite what most people think, the real money in corporate philanthropy is not in the company checkbook. I love Starbucks . I
|
|
•
Wednesday, December 24, 2008
It is Christmas 1947 and the CEO of a major retail organization briefs the company's ad department.
"No especially when it goes outside of the company-brand/s. The digital relationships that the people (not departments) in your company develop create continuous listen which leads to continuous learning which leads to a continuous conversations which leads to trust which leads to the cash register bells ringing. Social media teaches us lots of lessons. The big one for marketers is it is not all about the brand ..
|
|
|
|
•
Tuesday, July 21, 2009
Recently, I spoke to a group of HR managers at small to medium-sized technology companies about the importance of employee communications and how to get started in building a program. In my talk to the HR group, I started by citing a recent study that demonstrates employees’ feelings about communication within their companies. As you can see from the slide below, most think their leaders should I recalled reading last week’s Welch Way article in BusinessWeek where Jack and Suzy Welch painted an ugly HR picture for the future as a result of the broad and deep affects of this
|
|
•
Friday, October 2, 2009
My friends at Network for Good have created a new guide to help you glide through year-end fundraising called 25 Steps to Fall & Holiday Fundraising Success . However, I would add another tactic - email append . An email append is the process of using a 3rd-party vendor ( like my company ) to add email addresses to your offline donor or member list. You can download your FREE copy by signing up here . I particularly like their suggestions in Step 10 for building your online list.
|
|
•
Monday, February 1, 2010
in the end it isn't the bloggers, the company or the agency that will dictate the success ..it's The company name on that person’s business card doesn’t matter. customer and a positive impression which builds the company's brand. Jump to Brendan's content
Trish Grier - If a company is outsourcing Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating
|
|
|
|
•
Wednesday, September 30, 2009
For example, you might have an annual fund-raising event in January, a need for extra volunteers over the holidays, etc. Think about your organization's brand and how you want to develop it over a year's worth of emails. Source: This is reprinted with permission from the author and the former company Inform and Motivate, LLC .
...Tags: One of the first steps in developing a comprehensive email program is to design an "Editorial Calendar". Much like the editor of a magazine sits down and plans issues months in advance, you also need to
|
|
•
Tuesday, October 27, 2009
The holiday season affords nonprofits a unique opportunity to connect with supporters and potential donors. The holidays provide a great opportunity for you to bring your mission to where your supporters are. This "event in a box" is a great opportunity to get the company on board with your mission and encourage them to build a lasting relationship instead of a one-day program. Interested in learning more? As Terry Axelrod--our special guest presenter on our October 20, 2009 Nonprofit 911 call--pointed out, there are three reasons for this opportunity: This is the time of year when people connect to one another.
|
|
•
Thursday, December 4, 2008
Starbucks ISN’T a cheapskate for donating five cents from every holiday drink. Thanks to similar investments by companies like the Gap, Motorola and Apple, (RED) has become a top philanthropic brand IN THE WORLD in just a few years. As we build cause marketing partnerships with individuals and companies we tap other sources of philanthropic wealth that are more lucrative and transformative than cause marketing. I love when Product (RED) launches a big partnership like it did recently with Starbucks . It really thrusts cause marketing into the spotlight and gets
|
|
|
|
•
Wednesday, November 4, 2009
Year-to-date sales of Network for Good’s charity gift card ( The Good Card ) are up 60%, as more individuals and companies choose to say Thank You, Congratulations, and Happy Holidays with the gift of charity. We just had a happy moment at my job. In a sign of the steady growth in online giving, even amid the recent recession, Network for Good has now processed over $300 million in online donations to more than 50,000 charities since we got started.
|
|
•
Tuesday, August 4, 2009
Solution : The Home is focusing its corporate efforts on the holiday season where it has its most well known and most successful programs (i.e. annual toy drive and holiday card sales).
This has become a bigger problem as national companies gravitate toward working with national charities that mirror their customer base.
Last week I was part of a group of Boston cause marketers David Hessekiel from Cause Marketing Forum pulled together to discuss the field. It It was a lot of fun, and I think we all learned something from each other.
|
