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Wednesday, March 11, 2009
Social networks. The long tail concept comes to life in the hundreds of thousands of niche communities that are exploding on to the social media scene. soon-to-be-talked about new venture sent me on quest to explore what was happening with women and social networks. Kirsty - social media "sharing/voting" platform.
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Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. returning visitors.
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Tuesday, October 13, 2009
Of all the different social media tools I’ve tried (e.g. As one article points out: “For businesses, it’s social media meets customer loyalty in a tangible and measurable way.&#. Foursquare is social media, but it’s also a game. Twitter, Facebook, blogging, etc.), Here’s how.
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Monday, March 30, 2009
This post is the third in a 4-part series on social media policies. In this part, we're looking at user agreements and moderation guidelines for an organization's official presence in social spaces like Facebook, LinkedIn, and Twitter. This is a good idea for every association operating in a social space. Also possible.)
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Friday, May 8, 2009
This post is the fourth in a 4-part series on social media policies. In this part, we're looking at homebase policies--policies that apply to your own website, blogs, and hosted online communities. As for commenting/posting policies, part of building a community on your blog is to do as little as possible to hinder conversation.
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Wednesday, July 22, 2009
The more I read about social media campaigns without conversations. The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience. Let's call this - Social Media Hybrid Marketing. The more I wonder.
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Wednesday, March 25, 2009
Had a great time yesterday teaching a social media immersion class to staff members of 25 nonprofit orgs in the Norfolk, VA region. Yet the group came together as an incredibly productive learning community around social media. world (used synonymously w/social media) are saying about your organization.
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Wednesday, February 17, 2010
I spoke with a local consulting firm a couple months ago about social media, and we started talking about social media etiquette. Because social media is so new and just starting to be widely adopted, there are not a lot of standards in place for etiquette. And it varies in each community.
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Friday, May 8, 2009
for your reading pleasure here's a list of titles of social media books scheduled to be release 2009 – 2010. The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney - Sept 22,2009 2. Public Relations and the Social Web: How to Use Social Media and Web 2.0
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Sunday, November 16, 2008
Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. In social media style it was uploaded it to YouTube. if McNeil Consumer Healthcare were a social media marketing client how would I advise them? How do you give back to a community? Background.
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