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307 Articles match "Community","Social Media"
The Latest from the Nonprofit Marketing Community
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Tuesday, March 9, 2010
In the midst of reflecting on Pepsi Refresh, Disney and other CSR efforts , I received an email about another project with a social message– NBC’s Parenthood Project that worked in conjunction with the Boys and Girls Club. What I take away from both the Web site and Cathy’s answers is how integrated each facet of the project is–from the TV series, to leveraging social media through video, photos and text, to the universal concept of parenthood–all the way to identifying a non-profit that has a strong family strengthening initiative–it’s smart.
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Tuesday, March 9, 2010
Here’s a brief history of the demand side for social media expertise :
Back in late 2007, proactive organizations started frantically searching for someone to help them with all this social media “stuff”. They searched for the first thing that came to their mind, “ social media expert “. Surely, there must be an expert out there they though.
Then in early 2008, the real rush came in as the field became more legitimate and the term “ social media consultant ” emerged.
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Thursday, March 4, 2010
How can I, in short, mobilize the community around my cause?
Start putting up event invitations on your social media sites, and blogging about them, personally inviting twitterers, bloggers, and others to come.
Go out into the real world and plug your social media sites at events where your supporters are congregating. Whether your nonprofit is on facebook, twitter, or myspace, you may be asking yourself,
How can I get more facebook group members?
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The Best from the Nonprofit Marketing Community
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Wednesday, March 11, 2009
Social networks .. The long tail concept comes to life in the hundreds of thousands of niche communities that are exploding on to the social media scene.
A soon-to-be-talked about new venture sent me on quest to explore what was happening with women and social networks. discovered that when it comes to dishn' with your virtual girlfriends they're not just MySpace, Facebook or even Twitter. I
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Tuesday, October 13, 2009
Of all the different social media tools I’ve tried (e.g. As one article points out: “For businesses, it’s social media meets customer loyalty in a tangible and measurable way.” It also helps the business to earn their halo by letting every foursquare member that patronizes that business know–in a way it’s hard for he or she to miss–that that business gives back to the community.
Twitter, Facebook, blogging, etc.), a new one I just started using, Foursquare , probably has the most potential for cause marketers.
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Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. There is a lot of great writing and research out there, by people like Beth I guess I didn’t get that point across! I gave him the short answer .
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Monday, March 30, 2009
This post is the third in a 4-part series on social media policies . In this part, we're looking at user agreements and moderation guidelines for an organization's official presence in social spaces like Facebook, LinkedIn, and Twitter. (Remember, We're not talking about your own website or blog or white-label social network--those will be covered in a later post. Remember, I'm not a lawyer. I'm just laying out what I've learned from smart people like Barbara Dunn from Howe & Hutton .
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Wednesday, July 22, 2009
The more I read about social media campaigns without conversations .. The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience .. The more I see social media consultants focus on old/traditional messaging wrapped in new/social media Web 2.0 .. The more I wonder .. I
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Friday, May 8, 2009
for your reading pleasure here's a list of titles of social media books scheduled to be release 2009 – 2010. The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney - Sept 22,2009 2. The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt - April 21, 2009 5. Ta da .. 1.
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Wednesday, March 25, 2009
Had a great time yesterday teaching a social media immersion class to staff members of 25 nonprofit orgs in the Norfolk, VA region. Yet the group came together as an incredibly productive learning community around social media. During my intensive prep for the class, I had to do a lot of sifting -- through tons of resources, tools and, the greatest challenge, my own perspective and experience with nonprofit use The organizations these folks represented are varied in size, experience, issue focus and more. This palette of tools is way too new, and changing
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Sunday, November 16, 2008
Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media
In social media style it was uploaded it to YouTube. if McNeil Consumer Healthcare were a social media marketing client how would I advise them?
Background
Today sipping my morning coffee I clicked into Twitter and was intrigued by a tweet from @chrisbrogan.
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Tuesday, May 26, 2009
However it became crystal clear that although Diva Marketing celebrated its 5th blog-birthday my social media network is more global than local. What is happening in Atlanta social media marketing? Where are the Atlanta women in social media marketing? " A couple of weeks ago Mashable held a smashing mash in Atlanta for over 400 of its closest friends .. who signed up before the fire marshalls could call Stop!
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Monday, August 31, 2009
Many nonprofits have already dipped their toes into social media. But first, understand that social media is not about marketing, it’s about community . To succeed with social media, you have to genuinely appreciate the idea of community—offering help and value with no expectation of return. (I’m flickr/luc legay
They see others doing it and figure they should be doing it too.
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