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312 Articles match "Community","Social Media"
The Latest from the Nonprofit Marketing Community
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Thursday, March 18, 2010
Kerrie LeBourveau , a member of the StudioGood team that executed the campaign, explains.
“It was a great way to energize an already active community. Foursquare ambassadors who can share best practices with causes that will finally have a social media platform for cause marketing they can truly call their own .
The Foursquare Checkin for Charity campaign at SXSW 2010 I first reported on last week was a big success for the Save the Children Haiti Relief Fund .
By the end of SXSWi , attendees had logged over 135,000 checkins on Foursquare.
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Wednesday, March 17, 2010
The community has approximately 3,000 active subscribers who read about 50,000 articles every month. Monitoring The Internet & Social Media : Jeffry spends about 90 minutes daily reviewing about 50 Google Alerts, RSS feeds and Twitter searches that he's converted into RSS feeds. can write my own review of what I see. Diva Marketing : What advice can you give to bloggers, and other social media content creators, who want to gain exposure with online publications? Relationships don't matter .. to some people.
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Monday, March 15, 2010
Strategy failures occur when external barriers exist in the community that cannot be overcome by communication messages. For example, a condom usage campaign may be very effective in raising awareness, but if condoms are not available in the community, the campaign is moot.
Check out our post on evaluating social media.
This is not a boggy-too sad to read post. This is post about yes, failure, but it’s also about what can be learned from it.
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The Best from the Nonprofit Marketing Community
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Wednesday, March 11, 2009
Social networks .. The long tail concept comes to life in the hundreds of thousands of niche communities that are exploding on to the social media scene.
A soon-to-be-talked about new venture sent me on quest to explore what was happening with women and social networks. discovered that when it comes to dishn' with your virtual girlfriends they're not just MySpace, Facebook or even Twitter. I
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Tuesday, October 13, 2009
Of all the different social media tools I’ve tried (e.g. As one article points out: “For businesses, it’s social media meets customer loyalty in a tangible and measurable way.” It also helps the business to earn their halo by letting every foursquare member that patronizes that business know–in a way it’s hard for he or she to miss–that that business gives back to the community.
Twitter, Facebook, blogging, etc.), a new one I just started using, Foursquare , probably has the most potential for cause marketers.
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Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. There is a lot of great writing and research out there, by people like Beth I guess I didn’t get that point across! I gave him the short answer .
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Monday, March 30, 2009
This post is the third in a 4-part series on social media policies . In this part, we're looking at user agreements and moderation guidelines for an organization's official presence in social spaces like Facebook, LinkedIn, and Twitter. (Remember, We're not talking about your own website or blog or white-label social network--those will be covered in a later post. Remember, I'm not a lawyer. I'm just laying out what I've learned from smart people like Barbara Dunn from Howe & Hutton .
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Wednesday, July 22, 2009
The more I read about social media campaigns without conversations .. The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience .. The more I see social media consultants focus on old/traditional messaging wrapped in new/social media Web 2.0 .. The more I wonder .. I
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Friday, May 8, 2009
for your reading pleasure here's a list of titles of social media books scheduled to be release 2009 – 2010. The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney - Sept 22,2009 2. The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt - April 21, 2009 5. Ta da .. 1.
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Wednesday, March 25, 2009
Had a great time yesterday teaching a social media immersion class to staff members of 25 nonprofit orgs in the Norfolk, VA region. Yet the group came together as an incredibly productive learning community around social media. During my intensive prep for the class, I had to do a lot of sifting -- through tons of resources, tools and, the greatest challenge, my own perspective and experience with nonprofit use The organizations these folks represented are varied in size, experience, issue focus and more. This palette of tools is way too new, and changing
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Sunday, November 16, 2008
Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media
In social media style it was uploaded it to YouTube. if McNeil Consumer Healthcare were a social media marketing client how would I advise them?
Background
Today sipping my morning coffee I clicked into Twitter and was intrigued by a tweet from @chrisbrogan.
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Tuesday, May 26, 2009
However it became crystal clear that although Diva Marketing celebrated its 5th blog-birthday my social media network is more global than local. What is happening in Atlanta social media marketing? Where are the Atlanta women in social media marketing? " A couple of weeks ago Mashable held a smashing mash in Atlanta for over 400 of its closest friends .. who signed up before the fire marshalls could call Stop!
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Monday, August 31, 2009
Many nonprofits have already dipped their toes into social media. But first, understand that social media is not about marketing, it’s about community . To succeed with social media, you have to genuinely appreciate the idea of community—offering help and value with no expectation of return. (I’m flickr/luc legay
They see others doing it and figure they should be doing it too.
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