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296 Articles match "Community","Research"
The Latest from the Nonprofit Marketing Community
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Thursday, March 18, 2010
As many of us celebrate this accomplishment, I want to extend my thanks and props, first and foremost, to Bob Marshall for his untiring efforts and perseverance to co-lead our work with the HC/HIT workgroup and organize the outreach to the social marketing community and stakeholders during the public comment period. The other important evaluation gap was filled by the Florida Prevention Research Center whose leadership committed to, and submitted a design for, a national survey to monitor progress towards subobjectives b and c . In a process that began more than 15 months ago , the US national health objectives are beginning to take final form.
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Wednesday, March 17, 2010
The community has approximately 3,000 active subscribers who read about 50,000 articles every month. Of the four hours it takes me to create an article, easily one hour is spent researching. Relationships don't matter .. to some people. Bloggers like to build relationships with the people who pitch them stories; however, that is not always the case for content
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Tuesday, March 16, 2010
It’s not often that a charity gets a mention in the science and technology magazine Wired, but the forthcoming edition of Wired UK includes a great write-up on Cancer Research UK’s project crowdfunding site MyProjects – heralding it as a ‘ radical approach to transparency in charities ‘.
But it is certainly the best project crowdfunding site that I’ve seen from a medical research charity and it does provide a level of transparency, through project-specific funding, that most other charities still shy away from.
To be honest I’m not sure that MyProjects is quite as radical as the article suggests.
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The Best from the Nonprofit Marketing Community
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Monday, March 16, 2009
I have written and talked about the need to develop a global social marketing community and organization ( The Global Marketing Challenge ) that could be crafted around the following ideals: To continually improve the knowledge base and skill level of people
who This digital community (social network) should weave together the strands of social marketing that now exist. who use social marketing in their professional activities to improve
the the health and social conditions of people around the world. With the purpose of creating a set of experiences for program managers;
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Wednesday, May 20, 2009
How can we entice more of them here? Our friends at Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering, and a whole lot more time acting. The deck includes research topics, creating donor profiles and personas and six strategies to online outreach. Does this sound familiar? "Prior to 2008, we had no coordinated online plan. Online donations trickled in on their own."
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Wednesday, March 11, 2009
Tags: social media cultural participation research cultural marketing nonprofit marketing arts participation social networking facebook market research community NPtech technology arts marketing online arts cultur When I talk to people in the arts about social media, there is a common rationale for opting out: “Our patrons are over 55 – they don’t do social networking, the older ones don’t even have computers, so we’re not wasting our time on it.” Well, yes, you can waste a lot of time flailing about in the social media pool if you have no plan. And no, it doesn’t make
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Sunday, March 15, 2009
There is a lot of great writing and research out there, by people like Beth Kanter and Rachel Happe , about finding the right social media metrics for nonprofit organizations. Tags: social media marketing cultural marketing nonprofit marketing social networking facebook events tools community NPtech technology blogging arts marketing online arts culture blog Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” I guess I didn’t get that point
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Thursday, November 20, 2008
SO if you want a quick review of what is going on with this research, the bottomline is: most of the popular ideas adults have (oh, and the media that promote them) about teen use of the internet are wrong. The media release from the Foundation notes the significant findings: There is a generation gap in how youth and adults view the value of online activity.
Adults tend to be in the dark about what youth are doing online, and
often In the 2-page research brief of the study [pdf] , the authors draw these implications from their work: Adults should facilitate
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Tuesday, March 2, 2010
Stephanie Strom wrote States Move to Revoke Charities' Tax Exemption , published February 27, describing how poor states are seriously considering charging taxes to the nonprofits within their jurisdiction (which of course are granted the benefit of tax free dollars in reciprocity for the services and programs that they provide to communities at no or low costs to beneficiaries). As Strom asserts, what about the critical services that nonprofits provide to our communities, especially to those with no or little resources? From The New York Times ... As Strom indicates in her
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Wednesday, October 21, 2009
new research report just released by cause branding pros at Cone shows that 79% of those online are behind orgs harnessing email, Web sites and social media to build awareness, grow giving and motivate action. That's what the research tells us. If you buy my take, then focus on building communities, not dollars.
A Better yet, 60% of this group has engaged with one or more cause -- from forwarding an email to a friend to purchasing a cause-branded product.
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Wednesday, July 29, 2009
The site is the core of the NetSquared community so its effectiveness is vital to the success of the organization. Crafted a wish-list of redesign wants and needs from that input, and shared next steps with the community.
Creates redesign mockups, one site section at at time -- and inviting the community back into the conversation.
I'm continually on the prowl for strong nonprofit communications models to share with you since there's no better way to learn how to strengthen your own initiatives. And I have a great one for you today.
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Tuesday, December 9, 2008
The Give List , launched just last week by Allison Fine and Marnie Web , already lists 71 ways to support communities and causes without opening their wallets. So incredible minds Fine and Webb put their heads together to shout out for ways gift givers can strengthen lives and communities. Tags: Fundraising: Innovations & Research Incredible Ideas Incredible Minds Nonprofit Communication It's rough out there right now for all of us, but that means that other folks and organizations need our help more than ever. What's great is that Fine and Web are putting Web 2.0
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Thursday, April 2, 2009
This piece by Brad Stone in the New York Times gives an overview of Facebook’s growth -- including its recent 8-month doubling in size! -- and looks at the challenges the social network faces now that the community it built feels empowered. Tags: arts marketing community cultural clipping service cultural marketing facebook fundraising market research marketing nonprofit marketing online research social media social networking surveys technology tool Search the Social Web Graphic Design for Regular People Raising Major Gifts with Social Media Facebook at 5 Ahhh, Friday.
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