Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. returning visitors.

This post is the third in a 4-part series on social media policies. In this part, we're looking at user agreements and moderation guidelines for an organization's official presence in social spaces like Facebook, LinkedIn, and Twitter. This is a good idea for every association operating in a social space. Also possible.)

Social media is so new that people are still trying to figure out what to do with it. Most people I would consider social media experts realize that the technologies and tools are so new and emerging that no one can really be called an “expert.” Successful online community is all about honest communication.

Have you filled out the Social Tech Survey for associations yet? Even if you haven't taken on any social media initiatives yet, but plan to start something in the next 6 months or so, you should fill out the survey. In just a few weeks, we'll have solid information about social media initiatives that associations are tackling.

I've been interested in the psychological consequences of social media -- is it alienating/narcissism-enhancing/etc. -- for a few months, and wanted to do something artistic that involved an actual social media platform. We used the media to recruit participants; people read about the event and signed up that way.

The dreaded “It Depends” answer is the bane of existence for a lot of communicators trying to get involved in social media. There is no kit of parts in social media. The difficulty in social media is that there is no storied history yet. Do we believe social media will have an impact? Now what?

Who would get excited about all of us together starting an online community where we promote each other’s online fundraising? Here are a couple of ideas that I’m thinking we could offer if together we decided to create this community. Ok, so I’m getting excited about a new idea. if you would like to join. What does that mean?

  Are the people within your organization aligned with your social media strategy and do they understand how social media will impact the enterprise? Few companies begin their internal social media foundation with HOW social media will impact the organization, the brand and the people. Values.

This post is the second in a 4-part series on social media policies. There are social spaces on the web that your association has not officially endorsed, but where your employees, volunteers and other stakeholders are present. There are a lot of concerns floating around about social media policies.

Are you wondering what social media can actually do for your arts organization? strategies can be used for nonprofit and social change causes by participating in an interactive “extreme makeover” session. Socially Networked Membership. Do you wish you had someone with experience and technical know-how to guide you?