Don't get me wrong--I'm a big believer in building relationships, and community, online. In talking to colleagues about Eventbrite, I've found several fans of its capabilities such as the once-click opportunity for attendees to share event info with their Twitter and Facebook networks. In a time when we rely more and more on virtual interaction, face-to-face gatherings are more important than ever. But face-to-face can't be replaced.

We are bombarded with traditional advertising to new media ads on Facebook fan pages and Tweet messages to logos on t-shirts and even on our own bodies e.g., Combining those lessons with the tools of the social web we can create exciting environments where where people come together in supportive communities to share experiences, information and of course their stories.  Last week  Kelley Connors  invited me to join a few smart people:   Rob Peterson ,  Tom Andersen  and  Cassie Holm  on her popular BlogTalkRadio show Real Women on Health for a chat about How To Gain Women's Trust and Advocacy With Social Media.     Pre show Kelley & I were talking and we agreed the emphasis should be  Marketing  With not  Marketing  To Women.

With most of what we do online – Facebook, Foursquare, gaming, etc. - Does the website feel like a community or a brochure? Dear Nonprofit Marketing Friends, The biggest thing that needs to change this year is how we think about our donors. We are in the midst of an enormous generational shift that has major implications for our work.