quot; Simple and powerful, Twitter is a must for nonprofit organizations. Build community. is much more about having personality, inspiring conversation, and building online community. It’s better to create a personal Twitter profile in order to only follow those select few you are interested in reading, but if you are going out on Twitter behind your organization’s logo a.k.a. Newsweek said it best: "Suddenly, all the world is a-Twitter." I

I have written and talked about the need to develop a global social marketing community and organization ( The Global Marketing Challenge ) that could be crafted around the following ideals: To continually improve the knowledge base and skill level of people who the health and social conditions of people around the world. With the purpose of creating a set of experiences for program managers; policy-makers; program planners, evaluators and staff; implementing agencies; and investor and donor organizations that provide them with knowledge and tools to utilize who use social marketing in their professional activities to improve the

Blogging allows you to share stories about your organization’s successes on a regular basis. And you will provide your donors a method to communicate with the organization. Blogs allow you to say as much as you want as often as you’d like, and your community can engage as little or as much as they want. Does your nonprofit use blogging to advance your mission? Why not?

One of my favourite tools for instantaneously finding and interacting with a niche community is WeFollow . In this case that purpose is to help organize Twitter users according to 3 categories that people self-classify themselves under.When you first log onto the site, this is exactly what it asks you to do. This list is organized by “amount” of followers, which can be a good indicator of the quality of an individuals tweets and/or their level of influence I call this a tool because it is one of thousands of websites that leverage the Twitter database for a very

Deadline: August 30, 2009 Tom's of Maine, "50 States for Good" Initiative Offers Program Funding for Nonprofits With a total community action fund of $100,000, Tom's of Maine's "50 States for Good" initiative is celebrating and rewarding nonprofits from across the country whose efforts are focused on lasting, positive change in the community. Tom's of Maine is hoping to inspire participation from nonprofits of all sizes and is excited to hear about the community projects that matter most to them.

Nonprofits, like any other business, have either had a website for X number of years (if they can afford to) or have done what they can (free options such as blogs, social networking, listing your organization on donation portals, etc. As I've argued, in this blog before, grassroots organizations are hit the hardest - they have the fewest resources and yet need to grow in order to achieve their goals. Like a business card, a website reflects its nonprofit and gives information, but it does more. While your business card is as static as the next time you're going to print more -

  Are the people within your organization aligned with your social media strategy and do they understand how social media will impact the enterprise? When most enterprises develop their social media plans the work usually begins with defining goals/objectives which leads to how to measure success and of course defining the tactical execution.  Few companies begin their internal social media foundation with HOW social media will impact the organization, the brand and the people. organization from the way communication is handled to customer service to By people I mean those who actively participate in social media whether through interfacing directly in blogs or social networks AND those whose job now includes analyzing how to (or how not to) integrate the information from consumer generate conversations into product development, customer service, PR, etc.

Give your mid-dollar donors a VIP pass - backstage access - to your organization’s work.  Your donors want to hear from them. •    Community Sea Change Strategies has recently worked with Conservation International (CI) to create an online mid-dollar donor community, the CI Insight Network. The objectives of the A.  Annual report with my name buried in the back B. 

Her post and all the comments are worth reading and considering carefully, but the most powerful words (IMHO) are contributed by Brian Reich: "To be successful today, you must focus on the content - the substance of what you do, and whether that provides something to the community, or audience, that is valued. Many of the arts organizations (and nonprofits) who I work with seem to believe that their offering is unique and that the audience thirsts for what they offer. Brilliant and important and fascinating and powerful discussion started by Allison Fine. But they don’t ask

In rolling out an online social networking community, your nonprofit’s objectives should be all about your organization’s constituents. By taking into account both qualitative and quantitative measures, it is possible to get a more comprehensive and accurate look at the real impact your social community is having. But skipping qualitative indicators would be a big mistake, since they reveal success in strengthening the ties I get asked this question a lot. What is the ROI of social media?