This digital community (social network) should weave together the strands of social marketing that now exist. An equally important, and ambitious, step is to attract programs and people to get involved in the community - to stake their claim to becoming part of a social marketing community.

Marty Neumeier, author of Zag and The Brand Gap , has just released The Designful Company: How to Build a Culture of Nonstop Innovation. For purposes of Neumeier's discussion, a designer is "anyone who tries to change an existing situation to a better one." They'll need to BE designers.". Design new metrics.

In her new book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause , Kivi Leroux Miller asserts that in the "Connected Age" marketers have to learn to become community managers vs. But the real question is, HOW do you become a community manager and/or how do you find the right person for the job?

When I reviewed the most popular theories and models then being used in social marketing programs , I added that Diffusion of innovations research and concepts offer a tremendous amount of insight for social marketers to use in designing their programs, yet we see very little active discussion of it in social marketing circles.  2001).

Earlier this week, National Endowment for the Arts(NEA) chairman Rocco Landesman announced the NEA's open call for a new logo design to convey its focus (tagline?), "Art Works." Designers, you'll find the RFP here , The deadline is February 26th,with the winner gets $25,000. That's an opportunity usually left to the programs it funds.

It forces the program or project design to be fully thought through, fleshed out, and finalized; because if you can't describe for a potential donor the full extent of the program or project, you have work to do. They include, but are not limited to: __ Designing a program that does not try to do a million things, but rather is focused.

The site is the core of the NetSquared community so its effectiveness is vital to the success of the organization. Crafted a wish-list of redesign wants and needs from that input, and shared next steps with the community. Creates redesign mockups, one site section at at time -- and inviting the community back into the conversation.

This nationwide initiative will award $25,000 grants to individuals to help complete community projects. Passionate, inspiring candidates with a project that could make a lasting change in their community can enter at www.MarkhamMarkofDistinction.com. Tags: RFP community grants Del Bondio said.

Please share your experiences with the Getting Attention community in the Comments field below or email me today. Tags: Graphic Design Nonprofit Communications Strategy Thanks to Fast Company for highlighting this fantastic example of effective graphic communication. More seriously, this is graphic communication at its finest.

The people behind mega million dollar awards for innovative solutions to space travel, DNA research and fuel efficient cars are turning their sights on community health. community. More at RedOrbit ] Links to the details of the design of the prize are here. Tags: Community Health Social Marketing X Prize