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Wednesday, March 11, 2009
The long tail concept comes to life in the hundreds of thousands of niche communities that are exploding on to the social media scene.
discovered that when it comes to dishn' with your virtual girlfriends the communities are as diverse as well .. In addition to communities for moms, the focus ranges from cars to sports to business to age and status to cultural niches. Social networks .. they're not just MySpace, Facebook or even Twitter.
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Monday, March 16, 2009
I have written and talked about the need to develop a global social marketing community and organization ( The Global Marketing Challenge ) that could be crafted around the following ideals: To continually improve the knowledge base and skill level of people
who This digital community (social network) should weave together the strands of social marketing that now exist. who use social marketing in their professional activities to improve
the the health and social conditions of people around the world. With the purpose of creating a set of experiences for program managers;
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Friday, July 24, 2009
One of my favourite tools for instantaneously finding and interacting with a niche community is WeFollow . Here are the steps I would take to instantaneously be aware of all the latest happenings in that community:
Call it “parkour community influencers”. I call this a tool because it is one of thousands of websites that leverage the Twitter database for a very specific purpose.
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Wednesday, May 20, 2009
How can we entice more of them here? Our friends at Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering, and a whole lot more time acting. Does this sound familiar? "Prior to 2008, we had no coordinated online plan. Online donations trickled in on their own."
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Sunday, June 21, 2009
Deadline: August 30, 2009 Tom's of Maine, "50 States for Good" Initiative Offers Program Funding for Nonprofits With a total community action fund of $100,000, Tom's of Maine's "50 States for Good" initiative is celebrating and rewarding nonprofits from across the country whose efforts are focused on lasting, positive change in the community. Tom's of Maine is hoping to inspire participation from nonprofits of all sizes and is excited to hear about the community projects that matter most to them.
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Friday, June 26, 2009
In rolling out an online social networking community, your nonprofit’s objectives should be all about your organization’s constituents. By taking into account both qualitative and quantitative measures, it is possible to get a more comprehensive and accurate look at the real impact your social community is having.
But skipping qualitative indicators would be a big mistake, since they reveal success in strengthening the ties between you I get asked this question a lot. What is the ROI of social media?
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Sunday, March 15, 2009
Tags: social media marketing cultural marketing nonprofit marketing social networking facebook events tools community NPtech technology blogging arts marketing online arts culture blog Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” I guess I didn’t get that point across!
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Monday, April 27, 2009
Tags: arts arts participation collaboration community cultural participation culture events NPtech online social media social networking technology tools twitte Twitter Island. No, it’s not a place in Second Life where everyone uses twitter. (Didn’t Didn’t it seem like every place in Second Life was called Fill-in-the-Blank Island?
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Wednesday, September 9, 2009
I love it when I find a great examples of strengthening a social culture in unexpected places.
First, First, I have to make a confession. I’m a huge football fan. Not a casual watcher on Sundays.
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Wednesday, October 1, 2008
You want people to use your association's new online community and social network? Just like there are stages for welcoming a new member who joins your association, so are there stages for welcoming a member who joins your online community for the first time. Am I spending too much time on this? Big Man on Campus —They’ve gone from newbie to host, communicating and guiding new folks in the ways of the community. Let’s walk a mile in your member's shoes. The key is to help your online members progress from stage to stage, without losing folks who get stuck. Admin-Phobe —As
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