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Wednesday, February 17, 2010
I spoke with a local consulting firm a couple months ago about social media, and we started talking about social media etiquette. Because social media is so new and just starting to be widely adopted, there are not a lot of standards in place for etiquette. Social Media & Web 2.0
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Tuesday, May 26, 2009
However it became crystal clear that although Diva Marketing celebrated its 5th blog-birthday my social media network is more global than local. What is happening in Atlanta social media marketing? Where are the Atlanta women in social media marketing? What does social media marketing mean to you?
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Wednesday, August 5, 2009
About a month ago, I went to a Social Media Club event in Seattle , and it was a phenomenal experience. At the Social Media Club event, I was thrilled to be with a group of people who are innovating with these tools in amazing ways. Social Media & Web 2.0
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Tuesday, November 17, 2009
After working for six months as the social media coordinator at Puget Sound Blood Center, I’ve learned valuable lessons about cultivating a base of social media volunteers. The social media community has an impressive commitment to volunteerism and nonprofit fundraising that. Learn this before others.
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Wednesday, December 17, 2008
Putting social media tools to work should be on your "to-do" list for 2009, although you have to take a quick look at what your communications goals are before jumping in. But once your org is using some social media tools, putting your existing volunteer base to work is the best way to build out your social media presence.
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Thursday, September 3, 2009
One of my passions is talking with nonprofits about social media. October 15: Integrating Social Media Into Your Marketing & Fundraising Plan: 101. We will also review a real case study that utilized a variety of social media applications to create awareness, build community and raise significant funds.
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Monday, February 1, 2010
Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.
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Wednesday, June 24, 2009
Social media emerged from the breakout rooms of past years at the Social Marketing in Public Health Conference to the Plenary Session this past Friday morning. My introductory comments followed much of the same trajectory as the presentation at the APHA social media and risk communication roundtable a couple months ago.
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Wednesday, October 21, 2009
I recently attended a local meeting of the Austin Social Media Breakfast Club where I had the pleasure of hearing John Moore talk about – or more accurately, test us on – the power of Word of Mouth Marketing from his years in leadership roles at companies such as Starbucks and Whole Foods. OK, so now for the answers.
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Monday, March 30, 2009
While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge , high dollar donor cultivation has not been prevalent. Of the social media savvy age 50 and older, 47 percent gave more than $5,000 and 66 percent gave $1,000 or greater.
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