When it rains it pours, so after my post yesterday about an opportunity for organizations to get a $10K grant by writing their mission in lyrical form, today, another heads up from the Allstate Foundation about a program they have going where all of us can click to vote for one of 4 favorite charities . The Allstate"Click to Empower" campaign starts today, so the first thing I thought to do was to sign up for these folks email lists and find them on Facebook to monitor how they would be promoting this. I posted about something similar Target was doing recently and promoting thru Facebook , and shared my thoughts on how the organizations involved in that effort were reaching out to folks to get most votes.

Read, respond to, and discuss what others who care about philanthropy think... Thank you for joining in the October 2007 Giving Carnival! Thank you, too, to Sean Stannard-Stockton (Giving Carnival founder) and Gayle Roberts (September 2007 Giving Carnival host) for your help! We need a host for the November 2007 Giving Carnival. Please let me know at aspencer at thegrantplant

If so, it is time to better understand the 5 steps of building an outrageously successful paid search, or pay-per-click (PPC) campaign.  But You can measure exactly how many prospects saw and clicked through on your ad.  Then Otherwise you’ll pay for undesirable visitors to click and bounce away — not a good use of your marketing dollars. It looked easy.  I I chose a few keywords, gave Google my credit card number, and BAM!  My

Click. Tags: Change.org Social Media Ideas for Change in America PFD Click. Well, it’s nothing yet, I just made the term up. But it could be something really interesting. Yesterday, Yesterday, I came across a site called, Pick. Give.

Click here to listen now or download for later listening (Right click on a PC or cntrl click on a Mac, and "save file as" to your Desktop) : I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: An Hour a Day, for a social media intensive I taught recently at the Academy for Nonprofit Excellence. Dave is

To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here , where you'll find several listening and subscription options. You are going to love this hands-on, practical discussion with Tom Ahern , fundraising expert and author of several superb books (including Raising More Money With Newsletters Than You Ever Thought Possible ). We talk about the importance and power of donor newsletters, plus 9 things not to do in your newsletter if you want it to inspire donors and raise funds.

Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Do you see a movement in nonprofit marketing towards Pay Per Click advertising or SEO? Tags: Marketing Measuring Effectiveness Netraising Volunteers social media charity cost effective Didit didit.com donations donors fund raising google Google Adwords google grants Kevin You’ve done banners, letters, annual reports, even made a twitter account for your nonprofit. But what’s next?

They also get lower open and click-through rates. If you have an e-newsletter, pay attention to this article in Third Sector Online, a UK publication for charities: Charity email newsletters 'a waste of time', says Obama strategist . It quotes Thomas Gensemer of Blue State Digital , the company behind the Obama campaign's jaw-dropping online fundraising last year.

Be sure to click to read the whole article.) Two of my favorite bloggers recently published posts that, together, provide a great overview of the importance and potential of web-based communications for 501c3s. These articles would be good to share with an executive director or team that is beginning to explore how to use the web to build relationships with donors, volunteers, clients, members, and other stakeholders.

Click on the booklet's title at the beginning of this sentence to view and download it. If you cannot view the web page after clicking on the link, go to www.adobe.com and download the latest (free) version of Adobe Acrobat Reader (it will be on the adobe.com website's homepage) and then after downloading Acrobat Reader return to the link, click on it, and view the booklet). As reported by Grant Williams, today, in The Chronicle of Philanthropy 's web post, " Tax Agency Issues Guidebook for Charities " the IRS has released a booklet for nonprofit leaders that addresses general nonprofit operations, reporting, and tax filing requirements; and that also addresses what can jeopardize a nonprofit's official 'charity' status with the IRS (possibly resulting in the nonprofit losing its 'tax exempt' status).