0160; I hope you see the parallel between this and marketing/selling your art. So maybe a year or so ago, I went to a Chicago White Sox baseball game.  0160; Instead I just set in on a table and promptly forgot about it. 0160; It's a sales rep from the White Sox.  Time for a story.  Right?

Except when I stopped by the Apple store after X-Mas, it was packed and not a damn thing was on sale. In this tough economy, people are holding on to their dollars and not spending them on art/entertainment. In life there are rules and there are exceptions. 0160; Tags: Marketing Strategy

If you're a long time reader of this blog or if you have my e-Book then you know that I'm not a huge fan of the "we are awesome" approach to arts marketing. 0160; When I'm not doing the whole Paradox thing, I'm the Director of Marketing and Communications for a fairly large, established theatre in Chicago.

Over at his blog, Chad Bauman did an excellent post on how Marketing Directors kill new work.  Here an excerpt: "Marketing directors are like anyone else; we are creatures of habit. If we have been in the job for awhile, we start to develop systems for marketing products. Lesson 1 - For marketing directors.

Kelly Cottrell of TREW Marketing was recently interviewed by the Austin Entrepreneur Network blog. This interview was part of a series where presenters of the upcoming Austin Entrepreneur Business Training Class  share their experience and expertise. Finally, in 1999, newly married, we bought a house and made it happen.

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show.  1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. He is a regular speaker on blogging and social media and has spoken at conferences in Australia, the USA and China.

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. 0160; I have an MBA in statistics and economics from the University of Chicago.