0160; I hope you see the parallel between this and marketing/selling your art. So maybe a year or so ago, I went to a Chicago White Sox baseball game.  0160; Instead I just set in on a table and promptly forgot about it. 0160; It's a sales rep from the White Sox.  Time for a story.  Right?

Attending  Cause Marketing Forum’s annual conference , which happened last week in Chicago, is always a big rush for me because I get to see lot of friends from the field I don’t normally get to see. It’s also a great recharge because it gets me pumped for the cause marketing work that obviously lies ahead.

If you're a long time reader of this blog or if you have my e-Book then you know that I'm not a huge fan of the "we are awesome" approach to arts marketing. 0160; When I'm not doing the whole Paradox thing, I'm the Director of Marketing and Communications for a fairly large, established theatre in Chicago.

Except when I stopped by the Apple store after X-Mas, it was packed and not a damn thing was on sale. In this tough economy, people are holding on to their dollars and not spending them on art/entertainment. In life there are rules and there are exceptions. 0160; Tags: Marketing Strategy

Thanks to everyone who came out to the Hospital Corporate Development Summit today in Chicago. had a great time and it was fun to meet you all. meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular.

Kelly Cottrell of TREW Marketing was recently interviewed by the Austin Entrepreneur Network blog. This interview was part of a series where presenters of the upcoming Austin Entrepreneur Business Training Class  share their experience and expertise. Finally, in 1999, newly married, we bought a house and made it happen.

Like Jack Skellington  my cause marketing team lives in Halloween Town twelve months a year. No sooner is Halloween over and just like in the movie the Mayor of Halloween Town (aka Joanna MacDonald ) is hustling through my door, arms full, with plans for next year’s “big event.&#  . And that means involving YOU!

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show.  1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. He is a regular speaker on blogging and social media and has spoken at conferences in Australia, the USA and China.

Direct mail maven Denny Hatch recently wrote "They Forgot the Importance of ‘YOU’", a column in which he took the Obamas to task for their losing performances in trying to sell Chicago to the International Olympic Committee. Roger and I usually agree with Jeff’s donor-centric approach to fundraising.

Over at his blog, Chad Bauman did an excellent post on how Marketing Directors kill new work.  Here an excerpt: "Marketing directors are like anyone else; we are creatures of habit. If we have been in the job for awhile, we start to develop systems for marketing products. Lesson 1 - For marketing directors.