Last week I "reviewed" the websites of Habitat for Humanity and Charity: Water . And Charity:Water as a new, less well-known brand, but one that seemed especially web-friendly. Once again I began by simply googling the organization (limiting my search to USA hits), getting 13,200,000 hits — 3+ times more than Habitat, but making Charity:Water’s 38 million hits even more astounding! Just to remind you, I’m looking especially at online fundraising appeals, use of online video, and use of social media. Originally I selected Habitat

Today, I’m looking at a quite different site … Charity:Water . In contrast to the now-venerable, 30-year-old Habitat for Humanity, Charity:Water is about three years old, founded by a 31-year-old. It can’t possibly have the brand recognition of Habitat, yet when I googled "charity water" I got 38,800,000 hits … ten times the hits for Habitat (3,840,000). On Monday, I "reviewed" aspects of the Habitat for Humanity website. I

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Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. MT: Do you think being in the first page of a Google search can translate into more donations for a nonprofit? MT: Have you heard of Google’s Adwords Grants program, and what do you think of it, if so? You’ve done banners, letters, annual reports, even made a twitter account for your nonprofit. But what’s next?

1) Do a Google search for for your organization , including any possible abbreviations or acronyms. Does your executive director and/or board chair have a Google profile? 3) Do a Google image search for your organization, executive director, and board chair . 4) Do searches for your flickr/krazydad/jbum In the past two weeks I’ve taken you through the major steps in conducting a communications audit, but we’re not quite done.

Check out this donor profile: -Female -Give to an average of 8 non-profits/charities a year -Giving includes health, social activism, environment, veterans’, global and local relief, and religious organizations -Average gift: $50 I bet you are thinking: “Who is this donor and how do I get my clients’/organization’s hands on her?” I hope that the thoughts, ideas, and news items I will share on this blog will help further the discussion about the benefits of focusing on this generation as a donor segment for nonprofit organizations, as well as on how to get my generation to open our wallets

Cheryl Taylor at the Foellinger Foundation shared a very interesting article with me: Providing for the poor is the primary goal people cite for their charitable donations, but less than one thir d of that money actually goes to helping the neediest, according to a recent study commissioned by Google.org, the philanthropic arm of Google. "The problem with charity is that it goes from the rich to the rich," Sheryl Sandberg, a Google executive who helped to produce the study, told the audience at a Jan. While it is certainly true that organizations should devote their

Look at the recent Tyson Foods and Tide campaigns for charity.) For most people, it isn’t enough to write a blog—you need to track your user data through Google analytics and Quantcast, authority through Technorati, and resonance through FairShare to understand the influence you’re having. flickr/askpang Many nonprofits are in crisis mode these days.

Based around an interactive 3D globe through which visitors can view videos about projects requiring funding, it is described as combining “the gameplay of SimCity, where you are a developing your own world, with the excitement of Google Earth: hopping from one continent to another to see what’s going on over there” . As they describe it on the site, “The thing that brings it all together is the social network, connecting friends, projects, field workers and charity organisations. All A month ago, one of the big discussion topics at the Nationale Vakdag Fondsenwerving conference in Holland was Online Social Network Fundraising so it was great just after the event to spot a new online initiative coming from Holland looking to capitalise on the supporter engagement opportunities now available through Web 2.0.

He decided to focus on bringing clean water to those in need in Africa and Asia, and founded a new organization, charity:water . coordinates so donors can look up their wells on Google Earth. Reports Kristof: "This spring, charity: water raised $250,000 through a “Twestival” — a series of meetings among followers on Twitter. NY Times columnist Nicholas Kristof just wrote the fascinating story of Scott Harrison, a fundraiser and skillful marketer who, as Kristof puts its, is making clean water sexy. Some important fundraising lessons here.