Cause-Related Marketing in the Newest Social MediaIn the last quarter three charity/social networking mashups have crossed my desk, each with their own distinctive tang. Tags: uPlej Metcalf's Law Facebook Just Cause Do Good Channel Network Effec All three are in beta, that is, they’re works in progress. All are for-profit endeavors.

Causes was without doubt a trend-setter from the outset, being one of the very first apps to be launched after the Facebook Platform toolkit was made available – enabling the development of 3rd party Applications (Apps) that integrate directly with Facebook user data. (Remember Despite being one of the most popular Apps on Facebook, boasting some 12m registered users, over its first 12 months it had raised just $2.5m – equating to just $126 for each organisation being fundraised for. Great news from the folks behind ‘Causes’ last week, with the announcement that they just passed the $10m point in donations since launch back in May 2007 .

These days more and more nonprofit agencies are looking to online social networking tools and sites, such as Facebook, to see how they can use them to increase donations (and if you're not on Facebook, why aren't you?). Well, here's a great Facebook fundraising success story : The story began Aug. But Hazard asked her Facebook community what 11, when Jenni Ware of Redwood City lost her wallet at Trader Joe's, and a woman standing behind her in line — Carolee Hazard of Menlo Park — offered to pay the stranger's $207 grocery bill. The two exchanged addresses.

Charities need to track what is said about them online . Pro Bono: How to overcome a lack of volunteer consultants . Perspectives: 20 nonprofit & philanthropy blogs written by people of color . What donors want: Does your website offer it ? (via via About.com ) Stay exempt: IRS provides online mini-course on the new 990 form for charities . America ’s next top funding models ? It takes money to make money: Nonprofits increase 'gift tax' on donors . Say “cheese”: Free stock photos online .

But I received a message recently from Mandy O’Neill at Charity Dynamics , an interactive marketing agency, describing some of their success with fundraising — some $10 million in less than a year — via their Facebook application. 34;Late last year, we developed a Facebook application for our clients who raise money through “thon” events. Regular readers know I urge "restraint" with respect to social media fundraising … in the sense that I believe there are higher priorities if your goal is to raise money today . That’s

Last week I "reviewed" the websites of Habitat for Humanity and Charity: Water . And Charity:Water as a new, less well-known brand, but one that seemed especially web-friendly. Once again I began by simply googling the organization (limiting my search to USA hits), getting 13,200,000 hits — 3+ times more than Habitat, but making Charity:Water’s 38 million hits even more astounding! Just to remind you, I’m looking especially at online fundraising appeals, use of online video, and use of social media. Originally I selected Habitat as emblematic

I just spotted this fun video from the American Red Cross encouraging people to vote for them in the “Bullseye Gives” campaign being run on Facebook by US retail chain Target , and it reminded me that I’ve been meaning to mention the campaign since it launched earlier this month. From May 10th to May 25th, US Facebook users can go to the Target Facebook Page and vote (once daily) for which of the ten charities listed they would like to receive a share of a $3 million donation from the retailer. The charities in the list being the American Red Cross, the National Park Foundation, the Breast Cancer Research Foundation, Operation Gratitude, Feeding America, the Parent Teacher Association, HandsOn Network/Points of Light Institute, the St.

I just spotted this fun video from the American Red Cross encouraging people to vote for them in the “Bullseye Gives” campaign being run on Facebook by US retail chain Target , and it reminded me that I’ve been meaning to mention the campaign since it launched earlier this month. From May 10th to May 25th, US Facebook users can go to the Target Facebook Page and vote (once daily) for which of the ten charities listed they would like to receive a share of a $3 million donation from the retailer. The charities in the list being the American Red Cross, the National Park Foundation, the Breast Cancer Research Foundation, Operation Gratitude, Feeding America, the Parent Teacher Association, HandsOn Network/Points of Light Institute, the St.

It was my initial intent to shower praise on the cool The Bread Art Project, sponsored by The Grain Foods Foundation, a trade group, and benefiting the domestic anti-hunger charity Feeding America, (aka America's Second Harvest) But I can’t.The Grain Foods Foundation will donate $50,000 and as much as another $50,000 based on the number of Bread Art submissions. Tags: Bread Art Project Ted Allen Grain Foods Foundation Facebook Food Network Twitter America's Second Harvest Non-Transactional Cause Marketing Feeding Americ When I visited the counter said ...Tags:

Platforms such as Facebook and Twitter have allowed people to maintain larger circles of casual associates, which may be diluting the credibility of peer-to-peer networks. Tags: Don't Miss these Posts branding charities fundraising nonprofit management nonprofits online advocacy online fundraising social networkin If there’s one approach marketers have been united in touting as the best form of advertising or promotion, it’s word of mouth recommendation … referrals and endorsements from friend to friend, colleague to colleague, relative to relative. I’d