Cause-Related Marketing in the Newest Social MediaIn the last quarter three charity/social networking mashups have crossed my desk, each with their own distinctive tang. Tags: uPlej Metcalf's Law Facebook Just Cause Do Good Channel Network Effect All three are in beta, that is, they’re works in progress. All are for-profit endeavors.

Causes was without doubt a trend-setter from the outset, being one of the very first apps to be launched after the Facebook Platform toolkit was made available – enabling the development of 3rd party Applications (Apps) that integrate directly with Facebook user data. The changing profile of the Facebook audience.

I just spotted this fun video from the American Red Cross encouraging people to vote for them in the “Bullseye Gives&# campaign being run on Facebook by US retail chain Target , and it reminded me that I’ve been meaning to mention the campaign since it launched earlier this month.

I just spotted this fun video from the American Red Cross encouraging people to vote for them in the “Bullseye Gives&# campaign being run on Facebook by US retail chain Target , and it reminded me that I’ve been meaning to mention the campaign since it launched earlier this month.

With so many nonprofits working Facebook into their marketing strategies, it behooves us all to keep an eye on their privacy controversy. It notes that Facebook, now at 519 million users, shows no sign of slowing growth. Facebook controls its data (!) Here’s an excellent report on the matter from Bloomberg.

Can’t ignore Facebook as a channel for reaching nonprofit donors. Apart from the sheer volume of traffic on Facebook, 112 million unique visitors in 2009, as reported in Online Media Daily , consider this … "…older users remain among the fastest-growing populations on Facebook. and 1.6%.

I ran across a very interesting Associated Press article on the use of Facebook, etc. The article "illustrates both the potential upside and downside for charitable causes hoping to cash in on the popularity of social-networking sites such as Facebook and News Corp.'s Facebook? by nonprofits. MySpace. You can check it out here.

These days more and more nonprofit agencies are looking to online social networking tools and sites, such as Facebook, to see how they can use them to increase donations (and if you're not on Facebook, why aren't you?). Well, here's a great Facebook fundraising success story : The story began Aug. So did a Facebook friend.

Causes was without doubt a trend-setter from the outset, being one of the very first apps to be launched after the Facebook Platform toolkit was made available – enabling the development of 3rd party Applications (Apps) that integrate directly with Facebook user data. The changing profile of the Facebook audience.

Charities need to track what is said about them online. via About.com ) Stay exempt: IRS provides online mini-course on the new 990 form for charities. Is Facebook fundraising faltering ? Fine Blog Extreme fundraising : Endurance, blogging, and charity Stepping up: Nonprofits cutting costs and raising revenue creatively.