Common denominator here, beyond marketing expertise, is that all three women are all boldly plunging forward into the wild west of social media. the challenges they've found in moving that brand into the social media world At the same time, as your org/issue is discussed on multiple communications channels, it's critical that your brand (what your org's unique impact/value is, ideally conveyed by your base  Talk about a branding brain trust!  I had the pleasure of designing, and participating in, today's NTC session starring nonprofit communicators Danielle

Thanks to everyone who commented on my post Help Me Convince My Boss To Use Social Media . Not only did you offer some great support and tips, but the 24 comments I got were real evidence that social media really does work! After giving my pitch on social media at the directors retreat my boss encouraged me to create a social media task force to help coordinate our efforts. I owe you all a Starbucks, which I’m happy to buy you when you come to visit me at my home store on 627 Tremont Street, Boston .

The daily volume of content and conversations created in social media channels – blogs, Facebook, Twitter and more – is huge, and growing exponentially. That's the first step in any effective social media strategy. Here are three guidelines for effective listening from panelists Larry Blumenthal, Director of Social Media Strategy at the Robert Wood Johnson Foundation; Laura Braham, Web Officer I had the fantastic opportunity of facilitating a conversation ( slides here ) on this vital topic at the Communications Network conference recently. Here's

for your reading pleasure here's a list of titles of social media books scheduled to be release 2009 – 2010. The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney - Sept 22,2009 2. The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt - April 21, 2009 5. Ta da .. 1.

However it became crystal clear that although Diva Marketing celebrated its 5th blog-birthday my social media network is more global than local. What is happening in Atlanta social media marketing? Where are the Atlanta women in social media marketing? " A couple of weeks ago Mashable held a smashing mash in Atlanta for over 400 of its closest friends .. who signed up before the fire marshalls could call Stop!

So what will this mean for your audience's media habits ? Your social network strategy? There are still those access charges that have to come down though to prevent further widening of communication inequalities. More about The Widget Channel at cnet and MySpace becoming the first TV social network . Remember the quote about ubiquity being the new exclusivity as promotion strategy in social marketing programs?  The convergence of internet and television may have just happened. At the Consumer Electronics Show one of the BIG news items today are

Many nonprofits have already dipped their toes into social media. But first, understand that social media is not about marketing, it’s about community . Yes, nonprofits can reach influencers and raise money through these channels, but that’s the tip of the iceberg. To succeed with social media, you have flickr/luc legay They see others doing it and figure they should be doing it too.

Tomorrow I’m presenting a brand new webinar on How to Integrate Your Website, Email Newsletter, and Social Media Sites . Do that by putting links into web and e-news templates, email signatures, and social media profiles. Use social media icons ( search “free social media icon set ” for tons of them) to make these links more obvious. It was the #1 requested topic in last fall’s survey of what you wanted to see on the weekly webinar series schedule. I

The strategic use of social media is about changing your perspective, not using new communication tools. The talks I give about social media and social marketing these days focus almost exclusively on the shift we need to make in how we think about interacting with people formerly known as the audience and much less on the tactics, or how to use specific social and mobile media tools. Fortunately, in the past four years, many But the pace of adoption of social media in public health and social marketing programs is outpacing the understanding that social media is not simply a new set of communication tools to substitute for, or complement, posters, pamphlets, PSAs and publicity events . A number of points about strategy and social media came together for me over the past few days as I have been consulting on five different social media projects at various stages of development.

Before my boss left for vacation last week he said to me: “At the retreat I want you to talk about how we can use social media for prospect research, fundraising and advocacy.” wasn’t surprised that he asked me to talk about social media. But then I realized that while I was an avid user of social media I had more questions than answers about social media. A summer ritual here on the development team is planning for the next fiscal year, which begins October 1st. Part of that planning process involves a half-day retreat for directors