Part 2 of Motirn: A Case Study in Social Media Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. Background. Today sipping my morning coffee I clicked into Twitter and was intrigued by a tweet from @chrisbrogan. Script : "Wearing your baby seems to be in fashion. sure do!

Thanks to the Case Foundation, Allison and Beth for your findings Nearly $2 million was raised for charities. It was one of the earliest and largest experiments encouraging everyday people to become champions of their causes - and fundraisers - using social networks. You can read the full report here. Allison agreed, and I do too.

Working on three different projects today, and two yesterday that all connect back to the ol' issue: do you have a compelling case for support. Tags: case fundraising Here's how I wrote the basic questions for one of our client-partner organizations this morning: • What’s the need we’re serving in the community (Why do you exist)?

am asked so many questions through this blog that I thought it was a good idea to begin writing case studies. The case studies, in this blog, will be hypothetical fake scenarios that exemplify real world nonprofit needs and the professional best practices that address them. Tags: fundraising writing how to case study Thank you."

As is always the case in a slide down the slippery slope of social media, there are lessons we can take away from the Mortin Moms Social Media Case Study. Update : 11-18-08; Kathy Widmer, VP of Marketing apologizes on the home page of Motrin. The social buzz is that the brand team could have responded faster. Perhaps.

few months ago, I was writing a fundraising appeal and hit a major case of writer’s block. In one case, people thought I’d been at a conference in the UK simply because I replied to tweets from conference attendees! It appeared I was the only one. Many wanted to be but their IT departments wouldn’t let them. and included the P.S.

It Works, Cause-Related Marketing Works!The The Utah Food Bank is a monster of cause-related marketing in my state this time of year. cite just a few examples, Tags: Jiffy Lube Utah Food Bank Siegfriend and Jensen Wells Fargo Rick Southwick Smiths

Our friends at Center for Social Media at American University, specifically Nina Keim and Jessica Clark, have written case studies on Twitter Vote Report and Inauguration Report. wasn’t involved in Inauguration Report, will let Andy Carvin et. speak to that one, but certainly know Twitter Vote Report well!

One of the best ways to learn about marketing and communication is by watching and listening to others. Last month, Domino’s used video and great attention to their content to  communicate to their audiences. While this example happened to occur during a crisis, it provides lessons that marketers can use every day, including: 1.

Tags: Fundraising Social Networking Case Studies & White Papers Inspiration