Part 2 of Motirn: A Case Study in Social Media Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media Background Today sipping my morning coffee I clicked into Twitter and was intrigued by a tweet from @chrisbrogan.

A little over a year ago, the Case Foundation , together with partners Network for Good , Causes on Facebook and Global Giving , and corporate partner Parade Magazine, encouraged thousands of individuals to compete online for donors, donations, and matching awards for their favorite charitable causes as part of the Foundation’s first-ever Giving Challenge. Thanks to the Case Foundation, Allison and Beth for your finding Nearly $2 million was raised for charities. It was one of the earliest and largest experiments encouraging everyday people to become champions of their causes

As is always the case in a slide down the slippery slope of social media, there are lessons we can take away from the Mortin Moms Social Media Case Study . Update : 11-18-08; Kathy Widmer, VP of Marketing apologizes on the home page of Motrin . This is the follow-up post to one I wrote on Diva Marketing on 11-17-08 on how social media changed the direction of a Fortune 500 company's marketing campaign.

Our friends at Center for Social Media at American University, specifically Nina Keim and Jessica Clark, have written case studies on Twitter Vote Report and Inauguration Report. I I wasn’t involved in Inauguration Report, will let Andy Carvin et. al.

few months ago, I was writing a fundraising appeal and hit a major case of writer’s block. In one case, people thought I’d been at a conference in the UK simply because I replied to tweets from conference attendees! Other Possibly Related posts: A case for Twitter, Facebook, & social media for nonprofit fundraisers Ostrich Mentality: Social Media and Storytelling Chris Brogan’s list of 50 social networking sites 2. I was just on a call with fellow members of the Association for Healthcare Philanthropy folks when someone asked, “Does anyone here use Twitter or Facebook ?”

Tags: Fundraising Case Studies & White Paper Does this sound familiar? "Prior to 2008, we had no coordinated online plan. Online donations trickled in on their own." quot;   There are times - and many nonprofits are guilty of it - when online fundraising seems more like online waiting.

Tags: Fundraising Case Studies & White Paper The 2009 eNonprofit Benchmarks Study found that among 32 leading nonprofit organizations, online fundraising grew by 26% in 2008 over 2007, but that the average gift size has decreased by 21%. Co-authored by M+R Strategic Services and the Nonprofit Technology Network (NTEN), the eNonprofit Benchmarks Study measures the effectiveness of nonprofit internet fundraising and activism programs and highlights the critical importance of the Internet to mission-focused organizations.

Tags: Case Studies Nonprofit Communications Planning and Evaluation Social Medi We have a family membership at an upstate New York sculpture center featuring outside exhibitions. It's a unique and beautiful place; one we can't visit that often (it's an hour away) but a venue we want to support. We joined for the first time this year.

The comment I received from a student about the 'theory' class in social marketing spoke for not only students, but I expect many professionals. This was the first behavioral theory class that I have enjoyed in a very long time. While learning about the theories was repetitive, I felt like I learned a more useful way to apply them to interventions. This

The right messaging is critical to the success of every nonprofit Web site ! Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples! ...Tags: Tags: Audience Research Case Studies High-Impact Websites Nonprofit Communication Nothing's more vital to your org's health than constant interaction with your base to ensure that your marketing, programming, etc. is directly intersecting with their needs, wants and interests.