Thanks to the Case Foundation, Allison and Beth for your findings Nearly $2 million was raised for charities. It was one of the earliest and largest experiments encouraging everyday people to become champions of their causes - and fundraisers - using social networks. You can read the full report here. Allison agreed, and I do too.

Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. What I found was a video that was apparently an element of Motrin's We Feel Your Pain campaign that was targeted to moms. Part 2 of Motirn: A Case Study in Social Media Background. mean, in theory it’s a great idea.

This is the follow-up post to one I wrote on Diva Marketing on 11-17-08 on how social media changed the direction of a Fortune 500 company's marketing campaign. As is always the case in a slide down the slippery slope of social media, there are lessons we can take away from the Mortin Moms Social Media Case Study. Perhaps.

Most webinars I've sat in about Twitter fundraising have included basics of the Twitter world, like how to post, reTweet, and, in some cases, redirect people to your fundraising page. To see the full campaign in action, visit [link]. For a while, most questions one would hear about Twitter would be "what is it?"

An online fundraising campaign. What constitutes a campaign? By creating a campaign with specific goals and deadlines, you'll have lots of fresh fodder for your emails: results updates, deadline reminders and ongoing contest opportunities. Perhaps you can include a campaign-specific buckslip in your next direct-mail package.

What Might Have Been Transmedia is one of those things more easily understood with a tangible example, so I spent some time thinking about how I might structure a campaign. was inspired by Gary Hayes' transmedia worksheet (below) and the creativity of Luci Temple's hypothetical transmedia case study based on the television show "V."

Over the past ten years, he has led online efforts on behalf of a host of organizations, including World Wildlife Fund, Amnesty International, the Christopher Reeve Foundation, Environmental Defense Fund, the Monterey Bay Aquarium, and the International Campaign for Tibet. Tags: Fundraising Case Studies & White Papers Events

We do this by helping organizations and campaigns we believe in develop smart and effective strategies, hone their messages, mobilize their members, build grassroots support, raise money and communicate effectively with the media, the public and decision-makers, both online and offline. benchmarksstudy.com. www.nten.org   .

Lorien Abroms and I take a look at the Obama campaign's use of social media in the latest issue of Journal of Health Communications (2009;14:415-423). Lessons for public health campaigns include the following: Consider new media--social networking sites, uploaded videos, mobile text messages and blogs—as part of a comprehensive media mix.

The Case Foundation just launched their “Change Beings With Me&# campaign to coincide with the new year and new administration in Washington, DC. Tell the Case folks how you’re going to help change the world in 2009 (in 250 characters or less, think of it as a muscular Tweet!) and a few lucky winners will get: n [.].