I wanted to share with everyone the buzz monitoring tools I’ve discovered and think are useful. Keotag - lets you search various social media sites (delicious, facebook, etc) by tags. The major social media sites that Serph uses are: Technorati , Digg , YouTube , Flickr , Google Blog Search , Bloglines , and Newsvine.

Has this happened to your organization: You experimented with social media tools and found that nothing happened at all? One of the most frequent complaints from organizations trying social media out is that after taking the plunge--whether tweeting, blogging or launching a Facebook fan page--nothing happens.

The more I read about social media campaigns without conversations.  The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience. Let's call this - Social Media Hybrid Marketing. The more I wonder.

Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. What I found was a video that was apparently an element of Motrin's We Feel Your Pain campaign that was targeted to moms. The majority of tweets were from moms who were Passionately outraged about the video.

Here’s yet another agency white paper on social marketing … this one, from Serengeti Communications, addresses the challenge of measuring social media impact. In any event, Serengeti’s paper will help you get your arms around the social media impact measurement challenge. That’s cool.

how many of us find that our social media initiatives are like sugar highs? The excitement of the new idea, the buzz of the launch, followed by some engagement and then the c andy c ane C - R - A - S - H ! Too often social media marketing (or traditional marketing for that matter) strategies are also like white elephant gifts.

We can see from this week’s Facebook debacle that social media clearly become a critical part of any organization’s overall marketing strategy. David ’s video tips. Lisa’s top 5 tips for social media. Keep your tweets organized.  Show the impact. Give your site a makeover, and often.

Online Video comScore’s recently released numbers on online video. 75% of the US internet audience watches online video. Social Media Marketing Marc Meyer works through his doubts about social media marketing in a down economy. Associations and Social Media Margaret Core deserves kudos.

The Case Foundation has put together a great lineup of free tutorials on all things social media for nonprofits. See the video above for an overview of the program. Tags: America's Giving Challenge online training Case Foundation social media 101 Gear Up for Giving Good luck and happy learning! Jocelyn.

There is a lot of stuff on the web about social media for nonprofits, but it's so dispersed that it can be hard for a beginner to know where to start. Tags: BASICS FOR NEWBIES COMMUNICATIONS COOL TOOLS PODCASTING STORYTELLING STUDIO 501C SMART PICKS VIDEO Plus, it integrates storytelling, the proven technique for communicating.