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Sunday, June 25, 2006
However, in terms of using the report to drive decisions about business or nonprofit blogging, keep the second half of the study's title in mind: the ideas in this paper are based on the "self-reports" and opinions of bloggers who responded to an open call in May 2006 to participate. The study did not measure the opinions of the blogs' readers, readers' use of the blogs, or the effect of business blogs on customer or stakeholder behavior.
A University of Massachusetts marketing professor has published an interesting report based on a survey of bloggers. " quot;
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Thursday, September 3, 2009
Faithful readers:The following is from my periodic column in the business weekly, the Salt Lake Enterprise. In it I profile how a fast-growing company and a innovative charity connected five years ago in a way that has greatly benefited both parties. Warm regards,PaulSince its founding a little more than five years ago, Ragnar Events LLC, which produces the super-sized Ragnar Relay Series, has
...Tags: Tags: Boys and Girls Club of America Ragnar Racing American Heart Association Parr Brown Salt Lake Enterprise Operation Kids Best Buddie
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Thursday, October 4, 2007
The concept of asymmetry explains how small, start-up companies or organizations can effectively compete and steal marketshare from larger, established ones. Tags: competition assymetry Nonprofit mergers management busines My friend, Tom, over at the True Talk Blog, has an interesting post called "Asymmetry is the New Black." Tom sees asymmetry in action in everything from YouTube to the blogging movement to the Iraqi insurgency.
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Tuesday, June 30, 2009
I just came across an interesting blog post by Stephen Monrad with title of " Can non-profit organizations meet all the needs for-profit businesses currently meet? " For example, I'm aware of a catering company that is a tax-exempt nonprofit. A nonprofit can also run a for-profit business. His conclusion is that "If a non-profit organization wanted to produce toothbrushes, there is no reason in principle that it couldn't." I found it to be an interesting post.
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Tuesday, February 12, 2008
[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to
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Tuesday, January 27, 2009
In today’s rocky economy it may be small businesses that have may have the most to gain from integrating cause marketing into their marketing efforts. It can help a company stand
...Tags: Tags: Causewashing Trout Unlimited TOMS Shoes Small Business Cause-Related Marketing Galactic Pizza General Mills BoxTops for Education Kiv For purposes of definition, cause marketing is a relationship that bridges commerce and cause in a way that benefits both parties. Cause marketing has been shown to improve sales, brand and increase customer loyalty.
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Thursday, January 24, 2008
In my never-ending quest to root out new cause-related marketing buzzwords, I came across this one: “all-benefits companies.” It means companies that are in business to give away all their distributable profits after expenses and profits.Newman’s Own is a prominent example, but I came across the expression on the website for PeaceKeeper Cause-Metics.We Tags: Unique Selling Proposition PeaceKeeper Cause-Metics All Benefits Companies Paul Newman all know the story of Newman’s Own. Paul
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Wednesday, February 10, 2010
Bob has recently started an organization to help nonprofits engage businesses, The Burris Group . While corporate sponsorships are a great source of revenues for non-profit organizations, look at the partnership as more of a business relationship in which two entities exchange things of value and support. Selling sponsorship packages to corporations and businesses is motivated by an expectation of a specific exchange for a particular business advantage.
I grew up in Colorado and was very excited when Bob Burris former Denver Broncos Executives offered to write a guest post on sponsorship.
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Monday, August 3, 2009
From 14 business case studies he draws five conclusions (direct quote):
Companies are turning a blind eye to underground social software efforts until they prove their worth, and then sanctioning them within the enterprise.
Companies that we studied said abuse was rare in their communities.
Jacob Nielsen, the guru of usability testing, has a new Alertbox on Social Networking on Intranets that is worth the read. Underground efforts yield big results.
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Tuesday, December 1, 2009
Which can leave you with something of an inferiority complex about the fact that you haven’t actually had time to begin testing them properly – because you’ve been too busy raising money.
With this in mind, it’s worth taking a quick look at a free report just released by PR Agency Webber Shandwick entitled ‘Do Fortune 100 Companies Need a twittervention?’ It’s often the way with things like Twitter that you tend mostly to hear stories about how well people are using them. 8217; – because their research revealed that as much can
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