posted on Diva Marketing and sent off a tweet asking .. What is your "secret" to building digital relationships through social media? It seems appropriate that the response are a Valentine's Day post. My heartfelt thanks to the people who responded to my question and agreed to share their "secrets" with you. 10 Secrets to Building Digital Relationships 1. Last Valentine's Day I asked a few marketers how to develop great business relationships . The responses were insightful and smart.

Tags: capacity building capaciteria.org how t From the Seattle based Non Profit Networking list serve, posted on October 23, 2007: "If you haven't visited Capaciteria.org recently please come by. About 50,000 do each month, to take advantage of over over 2167 resources in 120+ categories selected to support nonprofit capacity. There are now over 2700 site members with the ability to

So, why, fellow health marketing and do-gooders do we settle with “awareness-building?” Thus, in the comments, let’s suggest questions to ask when awareness-building fever strikes our next meeting. Questions to Prevent Awareness-Building Fever They know about us, who cares if they don’t buy? Would any company ever say this??

Here are a few key ways to be transparent and build trust with your supporters (so they continue to support you!): Show where the money goes. We've entered a Catch-22 of sorts these days: Constituents need our organizations' programs, support and mission activities more than ever, but the nationwide belt-tightening is affecting our donors. (Don't Don't worry: They're definitely still giving --especially online!)

Investing time now in building your storybank can ensure your people will always find the right story when they need it. If you're serious about storytelling, get serious about building your own storybank. Building it doesn't have to be complicated or costly. When good causes realize that storytelling can enhance advocacy, fundraising, recruitment and just about everything they do, they start looking for stories everywhere. Staff retreats are held exclusively to collect stories.

From where I am standing today, I think the key to his successfully building the campaign and mobilizing a diverse group of Americans was in using technology in new ways - to build a community not seen before in American politics. This is not using new technology, this is using technology in new ways - to build relationships and honor the people formerly know as the audience as co-creators of their experience. How did Barack Obama do it? Pundits and scholars have already given this a thorough going over and I will not go into all here, but clearly, as John McCain said

Last week, The Agitator posted on online loyalty building and asked readers what they are trying along these lines. Here are two helpful replies we’d like to share. First, from Lisa Sargent at Sargent Communications: Tom, I

Last week I gave a short talk at a statewide conference for the United Way. If I had to pick one slide that summed up my talk, it would be this one: As Claire Meyerhoff, who was also on the panel, put it, you can spend a whole day writing a press release and trying to get a reporter to use it, and get nothing. Or you can spend that time creating your own content,

Tags: community building Taxes the econom From The New York Times ... Stephanie Strom wrote States Move to Revoke Charities' Tax Exemption , published February 27, describing how poor states are seriously considering charging taxes to the nonprofits within their jurisdiction (which of course are granted the benefit of tax free dollars in reciprocity for the services and programs that they provide to communities at no or low costs to beneficiaries). As Strom indicates in her article, states looking to fund

Tags: community building newsletters communication fundraisin You may already think that you've fully tapped out all of the potential that a newsletter can do for your nonprofit. Perhaps you have! In case, though, you are looking for new ways to raise support, consider the following...