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Monday, April 27, 2009
Talk about a branding brain trust! Common denominator here, beyond marketing expertise, is that all three women are all boldly plunging forward into the wild west of social media. Tags: 09NTC Branding and Messages Nonprofit Communications Social Media Out takes as follows. The answer is.
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Tuesday, April 28, 2009
Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. What I found most interesting is the debate about whether to centralize or decentralize your brand online. Nancy is your source.
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Thursday, April 23, 2009
Social media is a free-flowing, wide-open phenomenon that needs to be handled and handled well. How do you protect your brand ? What social media-ing is ok to do at work, and what's not ok? Leads to a consistent, recognized voice online -- via your Web site, e-news and social media presence(s).
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Monday, March 30, 2009
This post is the third in a 4-part series on social media policies. In this part, we're looking at user agreements and moderation guidelines for an organization's official presence in social spaces like Facebook, LinkedIn, and Twitter. This is a good idea for every association operating in a social space. Also possible.)
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Friday, May 8, 2009
This post is the fourth in a 4-part series on social media policies. Circle of Trust Even though your website, your blog, and your whitelabel social networks serve different purposes, they're all essentially homebases--when a person arrives at the party, they know your organization is the host who's paying the mortgage.
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Wednesday, July 22, 2009
The more I read about social media campaigns without conversations. The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience. Let's call this - Social Media Hybrid Marketing. The more I wonder.
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Monday, May 17, 2010
Last summer I invited social media marketing pros to explore with me a new book genre. 0160; I am excited to launch Social Media Marketing GPS , as free eBook, in celebration of Diva Marketing's 6th blog birthday! Social Media Marketing GPS is the first business book based on Twitter interviews.
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Friday, May 8, 2009
for your reading pleasure here's a list of titles of social media books scheduled to be release 2009 – 2010. The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney - Sept 22,2009 2. Public Relations and the Social Web: How to Use Social Media and Web 2.0
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Wednesday, April 15, 2009
Twitter and Facebook and LinkedIn and YouTube are sites that are in the broad category of “social media.” Social media sites are sites that make it really easy for people to connect with other people. And social media sites often have made-up names or names with weird spelling like Plurk or Flickr.
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Tuesday, March 9, 2010
Here’s a brief history of the demand side for social media expertise : Back in late 2007, proactive organizations started frantically searching for someone to help them with all this social media “stuff&#. Technical social media channel setup? What are you an expert, guru, consultant in exactly?
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