Talk about a branding brain trust!  Common denominator here, beyond marketing expertise, is that all three women are all boldly plunging forward into the wild west of social media. Danielle, Felicia and Wendy shared their org's brand definition, the the challenges they've found in moving that brand into the social media world I had the pleasure of designing, and participating in, today's NTC session starring nonprofit communicators Danielle Brigida, National Wildlife Federation; Felicia Carr, National Parks Conservation Association; and Wendy Harman, American Red Cross.

Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. What I found most interesting is the debate about whether to centralize or decentralize your brand online. Danielle at NWF says they are branding many of their individual programs online (Ranger The panel featured Danielle Brigida, National Wildlife Federation; Felicia Carr, National Parks Conservation Association; and Wendy Harman, American Red Cross. Nancy created a wonderful guide

Social media is a free-flowing, wide-open phenomenon that needs to be handled and handled well. How do you protect your brand ? What social media-ing is ok to do at work, and what's not ok? Leads to a consistent, recognized voice online -- via your Web site, e-news and social media presence(s). So frame its use for your staff, volunteers and base. The clearer you are, the more likely it is that your org will make an impact with these tools  -- whether you're just monitoring conversation about your org via Google Alerts, have a two-pronged

This post is the third in a 4-part series on social media policies . In this part, we're looking at user agreements and moderation guidelines for an organization's official presence in social spaces like Facebook, LinkedIn, and Twitter. (Remember, We're not talking about your own website or blog or white-label social network--those will be covered in a later post. Remember, I'm not a lawyer. I'm just laying out what I've learned from smart people like Barbara Dunn from Howe & Hutton .

The more I read about social media campaigns without conversations ..  The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience .. The more I see social media consultants focus on old/traditional messaging wrapped in new/social media Web 2.0 .. The more I wonder .. I

for your reading pleasure here's a list of titles of social media books scheduled to be release 2009 – 2010. The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney - Sept 22,2009 2. The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt - April 21, 2009 5. Ta da .. 1.

Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media In social media style it was uploaded it to YouTube. if McNeil Consumer Healthcare were a social media marketing client how would I advise them? Background Today sipping my morning coffee I clicked into Twitter and was intrigued by a tweet from @chrisbrogan.

However it became crystal clear that although Diva Marketing celebrated its 5th blog-birthday my social media network is more global than local. What is happening in Atlanta social media marketing? Where are the Atlanta women in social media marketing? " A couple of weeks ago Mashable held a smashing mash in Atlanta for over 400 of its closest friends .. who signed up before the fire marshalls could call Stop!

This post is the fourth in a 4-part series on social media policies . You should talk to your lawyer about the contents of this post before you act on it.) Circle of Trust Even though your website, your blog, and your whitelabel social networks serve different purposes, they're all essentially homebases--when a person arrives at the party, they know your organization is the host who's paying the mortgage. If you're facilitating user-generated content in your homebases, you'll also be managing In this part, we're looking at homebase policies--policies that apply to your own website, blogs, and hosted online communities.

Seems lately the more I talk to nonprofits about cause marketing the more I talk about social media and how the two are inseparable. Here’s my case for why social media and cause marketing go hand in hand. Social media teaches you cause marketing. Unfortunately, many aren’t quite sold that these two belong together. Social media is the only tool I use to follow trends in cause marketing.