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Monday, March 30, 2009
This post is the third in a 4-part series on social media policies. In this part, we're looking at user agreements and moderation guidelines for an organization's official presence in social spaces like Facebook, LinkedIn, and Twitter. This is a good idea for every association operating in a social space. Also possible.)
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Friday, May 8, 2009
This post is the fourth in a 4-part series on social media policies. In this part, we're looking at homebase policies--policies that apply to your own website, blogs, and hosted online communities. If you're facilitating user-generated content in your homebases, you'll also be managing risk of misinformation and brand confusion.
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Wednesday, July 22, 2009
The more I read about social media campaigns without conversations. The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience. Let's call this - Social Media Hybrid Marketing. The more I wonder.
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Friday, May 8, 2009
for your reading pleasure here's a list of titles of social media books scheduled to be release 2009 – 2010. The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney - Sept 22,2009 2. Public Relations and the Social Web: How to Use Social Media and Web 2.0
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Sunday, November 16, 2008
Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. In social media style it was uploaded it to YouTube. if McNeil Consumer Healthcare were a social media marketing client how would I advise them? How do you give back to a community? Background.
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Tuesday, March 9, 2010
Here’s a brief history of the demand side for social media expertise : Back in late 2007, proactive organizations started frantically searching for someone to help them with all this social media “stuff&#. Technical social media channel setup? What are you an expert, guru, consultant in exactly?
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Tuesday, May 26, 2009
However it became crystal clear that although Diva Marketing celebrated its 5th blog-birthday my social media network is more global than local. What is happening in Atlanta social media marketing? Where are the Atlanta women in social media marketing? What does social media marketing mean to you?
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Tuesday, October 6, 2009
This past week, I’ve been privileged to be on a couple panels introducing nonprofit organizations to social media tools like Twitter, Facebook, and Linked in. 8220;Social&# media is just that, social. How will they help me serve the people in my community? It’s been an intriguing experience.
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Tuesday, June 16, 2009
The dreaded “It Depends” answer is the bane of existence for a lot of communicators trying to get involved in social media. There is no kit of parts in social media. The difficulty in social media is that there is no storied history yet. Do we believe social media will have an impact? Now what?
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Wednesday, August 26, 2009
Are the people within your organization aligned with your social media strategy and do they understand how social media will impact the enterprise? Few companies begin their internal social media foundation with HOW social media will impact the organization, the brand and the people.
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