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4 Articles match "Branding","CMO","Social Media"
The Latest from the Nonprofit Marketing Community
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Wednesday, March 3, 2010
Because even though The Agitator covers the “exotics&# like online video and social media, the fact is that email for most organizations continues to be the main new media workhorse. 41% of the 91% say that irrelevant emails make them “consider abandoning the brand entirely.&#. know, I know. Thank you. Roger.
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Monday, February 1, 2010
Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.
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Wednesday, February 4, 2009
Being true to your brand/value was also a common theme. Global CMO of McDonald's. Social Media Social media is viewed as a big opportunity but McDonald's has stepped gingerly into the space. Social media has not been a critical need but it is a critical opportunity." Mary Dillon , . very cute.
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The Best from the Nonprofit Marketing Community
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Wednesday, February 4, 2009
Being true to your brand/value was also a common theme. Global CMO of McDonald's. Social Media Social media is viewed as a big opportunity but McDonald's has stepped gingerly into the space. Social media has not been a critical need but it is a critical opportunity." Mary Dillon , . very cute.
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Monday, February 1, 2010
Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.
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Wednesday, February 4, 2009
Last week I had the pleasure of speaking at AMA's Mplanet Digital Lab about social media marketing. Post #1 focuses on Mary Dillion, CMO of McDonald's. He went on to explain that for a brand or company to succeed there must be something for people to connect with and that brands must also have corporate processes behind them.
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Wednesday, March 3, 2010
Because even though The Agitator covers the “exotics&# like online video and social media, the fact is that email for most organizations continues to be the main new media workhorse. 41% of the 91% say that irrelevant emails make them “consider abandoning the brand entirely.&#. know, I know. Thank you. Roger.
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