I have had several conversations recently with nonprofit staffers that have been eerily similar. These staffers want to help turn their organizations outwards and engage in more conversations using social media. Tags: Social Media ASAE Brands losing control

This is brand gone bust big-time; far bigger even than the Komen-KFC cause marketing debacle since it’s all-organization and long-term rather than a single campaign. Conversation on this mess is passionate, with emotions running high. The web is full of conversation on this story. Thanks! Hindsight.

believe the value of social media occurs when the people behind the brand step out from the brand shadows and actively listen ( active listening is a 2-way communication! The result is what has become a social media cliche - people-to-people relationships versus a relationship with an inanimate object or brand.  I wonder. Video.

Just click on the “in reply to&# link: In this case, it goes to here: If you use a tool like Dabr , it tries to mash together mutiple tweets that may relate to this conversation. Learn how you can set up a brand new fundraising program, or re-tool your existing fundraising, to raise serious money for your cause. c) Marc A.

ve watched the evolution of nonprofit branding since the topic first hit The Chronicle of Philanthropy years ago. m just one of many “thought-followers” on this topic, but I’m intrigued by the important role that organizational culture plays in nonprofit brands. Their feelings and perceptions about your organization are your brand.

Most organizations I know have centered their communications strategy around a brand (whether defined as such, or not), expressed through a graphic identity and a narrative one — positioning and key messages. Tags: Branding and Messages Nonprofit Communications Social Media Well, you better figure it out quick, because it’s happened.

So when you integrate your tagline into all of your communications, you’re well on your way to having a memorable brand. Here’s how:   First and foremost, train your staff and volunteers (if you have them) to use your tagline in conversations about your organization’s work.  Tags: Branding and Messages Taglines Brochures 3. 

This short article is part of a series on "Nonprofit Branding." An excerpt from a course called “Behavioral Branding for Nonprofits” available at [link] Have you ever found a truly concise definition that articulates clearly what branding means to a nonprofit organization? So what does behavioral branding look like?

This article is an excerpt from our course on Behavioral Branding, available for download at MainStreetNonprofitTraining.com. If you think nonprofit branding is about visuals, such as your logo and tagline, think again. Nonprofit branding is about behavior. Your brand is defined by how your people treat others.

Recently I had the pleasure to speak at New Media Atlanta about Building Brand Value Through Social Media. Managing a brand in this new social media world is definitely a challenge for any brand steward. asked the attendees to fill in the blank: Managing A Brand In The Social Media World Is Like __. Their responses were.