Here's someone else saying branding is dead, this time at ClickZ: Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent . Branding that involves made-up claims and fanciful brand smells, colors, or auras has been rendered completely impotent by the habits and expectations of modern consumers. It's worth noting that the Neuromarketing blog has an interesting counterpoint to the ClickZ article: Here's the main point: Branding What should an advertiser do in this Darwinian new world of empowered consumers?

Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. What I found most interesting is the debate about whether to centralize or decentralize your brand online. Danielle at NWF says they are branding many of their individual programs online (Ranger Rick, a campus The panel featured Danielle Brigida, National Wildlife Federation; Felicia Carr, National Parks Conservation Association; and Wendy Harman, American Red Cross. Nancy created a wonderful

A few of my contacts at Google have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course). What’s the difference between a branded and non-branded channel? Other channels - Feature up to 16 other Here are the additional features that you will get: Auto-play – Video plays immediately when someone goes to the channel

 Talk about a branding brain trust!  Danielle, Felicia and Wendy shared their org's brand definition, the the challenges they've found in moving that brand into the social media world At the same time, as your org/issue is discussed on multiple communications channels, it's critical that your brand (what your org's unique impact/value is, ideally conveyed by your base and/or folks whose lives your org effects) I had the pleasure of designing, and participating in, today's NTC session starring nonprofit communicators Danielle Brigida, National Wildlife Federation; Felicia Carr, National Parks Conservation Association; and Wendy Harman, American Red Cross.

I wish "branding experts" would read the Freaking Marketing blog, especially this post: Marketers Don't Know the Meaning of Branding . What many nonprofits and companies call "brand guidelines are actually just graphic design guidelines . Real brand-building involves much more than graphics. It's When that happens, you miss the point: Real It's the product.

Can a spiffy new brand hide the fact that you've got problems? Seems they thought a new brand would help people overlook the obvious and start revitalizing the city. They hired a branding agency (ironically from a different -- apparently more creative -- city), who gave them the puzzling tagline, "Creative Capital," along with some fancy design work. (Read Don't count on it. Take the sad story of Providence, RI, a city riddled with crime, corruption, unemployment, and foreclosures.

But they are blocked by their senior communications and development who are afraid that their brands will be diminished or harmed by all of [...] ...Tags: Tags: Social Media ASAE Brands losing contro I have had several conversations recently with nonprofit staffers that have been eerily similar. These staffers want to help turn their organizations outwards and engage in more conversations using social media.

An article in Response magazine makes the case for action-oriented marketing: Branding Is Dead . The point is focused on commercial advertising, which has largely abdicated the role of directly promoting sales in favor of a complex of vague, unmeasureable goals that all come under the umbrella of "branding": The Tags: Brandin Are you spending scarce dollars "marketing" your organization's image but not giving people the opportunity to take action with and for you? You aren't alone.

It was Tom Peters' - the brand called you . Girlfriend, there was more - Peters said we should manage our personal brand. was that part of my brand called me ? But as confusing as it was to figure out how to navigate this new way of presenting myself in 1997, it no way reaches the complexities that the Internet and social media have in impacting the brand called you . I recently found an article that someone sent me back in 1997. I

Many groups want to use online social networks to get their messages out, but don't know how to build their brands and get attention on these networks. I'll be joined by two online branding brains -- Danielle Brigida of the National Wildlife They're some of the smartest branding brains in the biz! P. S. Don't miss Here's the deal...In In