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Tuesday, September 1, 2009
Here's someone else saying branding is dead, this time at ClickZ: Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent. Here's the main point: Branding that involves made-up claims and fanciful brand smells, colors, or auras has been rendered completely impotent by the habits and expectations of modern consumers.
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Tuesday, April 28, 2009
Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. What I found most interesting is the debate about whether to centralize or decentralize your brand online. Need more on nonprofit branding?
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Monday, November 9, 2009
A few of my contacts at Google have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course). What’s the difference between a branded and non-branded channel? Mosaic support - View Demo.
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Monday, April 27, 2009
Talk about a branding brain trust! Danielle, Felicia and Wendy shared their org's brand definition, the challenges they've found in moving that brand into the social media world where there's absolutely no control of what's said about you or your org, and the strategies they're putting to work to deal with those challenges.
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Monday, December 22, 2008
I wish "branding experts" would read the Freaking Marketing blog, especially this post: Marketers Don't Know the Meaning of Branding. What many nonprofits and companies call "brand guidelines are actually just graphic design guidelines. When that happens, you miss the point: Real brand-building involves much more than graphics.
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Wednesday, August 19, 2009
Can a spiffy new brand hide the fact that you've got problems? Seems they thought a new brand would help people overlook the obvious and start revitalizing the city. No amount of imaginative branding can change a depressed, failing city or town. So they whip up a new brand. Tags: Branding Don't count on it.
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Monday, November 23, 2009
But they are blocked by their senior communications and development who are afraid that their brands will be diminished or harmed by all of [.]. Tags: Social Media ASAE Brands losing control I have had several conversations recently with nonprofit staffers that have been eerily similar.
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Wednesday, April 21, 2010
The famed Race for Cure has undermined its own brand by partnering with KFC to cause market one of the most unhealthy foods there is--fried chicken in a pink bucket. Because we've accepted what Komen's told us is their brand (women's health) and this partnership flies in the face of that persona. Brand gone bust!
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Friday, March 27, 2009
Tell me if you've heard this statement: Effective fundraising might raise us a lot of revenue, but it damages our brand. Or, even more bluntly: Our brand standards are so cool -- why can't our fundraising be like that? Brand standards tend to be smart, stylish, happy -- things of beauty and purity. Define your brand carefully.
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Tuesday, May 25, 2010
This is brand gone bust big-time; far bigger even than the Komen-KFC cause marketing debacle since it’s all-organization and long-term rather than a single campaign. TNC should have followed these guidelines for guarding its brand and developing the right partnerships. Yes to pragmatic consultation as a productive partnership. Thanks!
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