Today's Diva Marketing Talks with Susan Getgood , Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner , Cool Mom Picks and Moms 101 about how to build successful and respectful blogger relationships programs. Blogger Relations, as other social media strategies, have grown in complexity. Topic for May 19, 2009: Talking Through Bloggers Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show.  30-minutes.

Frequent posts will help build traffic, especially early in the life of a blog, but for the many bloggers and for the average, non-Web-addicted reader -- for example, the donors you encourage to subscribe to your blog -- frequent posts can be overwhelming. I recommend posting only when you have something important or interesting to share, hopefully that's once or twice a week. *********************************************************************************************************************** Don't be concerned with the words below unless you're interested in tagging or Technorati,

Technorati tags: net2 nonprofit blogging nptech social sector NGO philanthropy ...Tags: For an introduction to the hows and whys of nonprofit blogging, you can do no better than this "Resource Center" from Netsquared, called, well, Blogging for Nonprofits . Netsquared is a Web site -- really a community -- that focuses on helping people use the Web to increase impact and effect social change.

As December 2005 drew to a close, I asked a few bloggers what their wish list was for the new year .. Twitter found its way into the 2009 blogger wishes as did more ways to collaborate. What makes this list interesting is that all of the bloggers have been around in the social media space from at least 2005 which provides some additional perspective. 2006. I

Two of my favorite bloggers recently published posts that, together, provide a great overview of the importance and potential of web-based communications for 501c3s. Technorati tags: net2 These articles would be good to share with an executive director or team that is beginning to explore how to use the web to build relationships with donors, volunteers, clients, members, and other stakeholders. Check out Nancy Schwartz's Everybody's Talking About You--Why Your Nonprofit Needs to Listen, and Listen Hard . (Be

Among dozens of ideas and links to resources, it includes good tips on "pitching" bloggers and podcasters with story ideas. Technorati tags: net2 Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. Written for PR specialists, PR 2.0

Mark Sirkin, the blogger, calls these sites "fourth places" -- "virtual places online that are their own, self-sustained communities that we want to reach out to and partner with." Technorati tags: net2 The npMarketing Blog recently published a great overview of how the Leukemia & Lymphoma Society (LLS) uses Web services such as YouTube (online video), MySpace (online community popular with young people), and Frappr (online mapping) to promote its cause. Mark, a "must read" for nonprofit types interested in web communications and relationship building, directs online marketing

A University of Massachusetts marketing professor has published an interesting report based on a survey of bloggers. " quot; Behind the Scenes in the Blogosphere: Advice from Established Bloggers " contains useful information, and I recommend it if your nonprofit has a blog or is considering one. However, in terms of using the report to drive decisions about business or nonprofit blogging, keep the second half of the study's title in mind: The study did not measure the opinions of the blogs' readers, readers' use of the blogs, or the effect of business blogs on customer or stakeholder behavior.

Having first learned about foldera.com through one of its contractors, the highly regarded Web designer Emily Chang , I went on to find that it was getting great reviews from many respected bloggers . Technorati tags: There are tons of good, free Web applications and services available now, but foldera seems especially promising for nonprofits that want to to give staff and volunteers (especially volunteer board members) an easy way to organize their communications, information, documents, and workflow. So, I've signed up for the free beta launch .

Hmmm, among other things, this suggests that a free service such as Zookoda , which allows bloggers to send a weekly branded newsletter with digests of blog posts, would be more effective than RSS at building relationships with readers. Technorati tags: net2 Any nonprofit interested in effective online communication should check out the executive summary of a fascinating study -- by the highly regarded Nielsen Norman group -- on e-mail newsletters , how to make them user friendly, and their value compared to web sites and RSS (also known as web feeds or news feeds). A couple