This book/wiki/resource is incredibly useful and I would recommend it to anyone who is interested in broadening and deepening their knowledge of social media, or raising more money for their organization, or learning how to create a strategy to engage donors online. The book is available, in its entirety, FOR FREE , online, at [link] . Share this on del.icio.us Digg this! Stumble upon something good? I just saw Amy Sample Ward a few days ago, lucky me, on her way from SXSW to London, and she handed me this wonderful book that she is a co-author of, called Social by Social .

Bloggers like to build relationships with the people who pitch them stories; however, that is not always the case for content publishers like Jeffry Pilcher , of The Financial Brand.  A few eMail exchanges and a comment on a Diva Marketing post might not a deep relationship make; but they opened a door that resulted in an interesting exchange and this blog post about how one publisher finds content for his online site.  Relationships don't matter .. to some people.

The success of your online outreach hinges on your understanding of the inner workings of the human mind. Some ideas to look forward to: Small, not big - The bigger the scale of what you're communicating, the smaller the impact on your audience Hopeful, not hopeless - People tend to act on what they believe they can change--If your problem seems intractable, enormous and endless, people won't be motivated to help Peer pressure still works (Nope, it doesn't end after high school) - People are more likely to do something if they know other people like them are doing it. This