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Friday, February 20, 2009
Here’s how you pitch a blogger:
1. You explain in the first sentence how your idea is relevant to their blog
3. You write a short, pithy summary of your idea in bullets that can be cut and pasted into a blog if the blogger likes it
4. Even a bulleted list is nice for a blogger.
By I get asked to cover different initiatives all the time here on the blog. Most of the pitches stink.
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Tuesday, May 19, 2009
Today's Diva Marketing Talks with Susan Getgood , Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner , Cool Mom Picks and Moms 101 about how to build successful and respectful blogger relationships programs. Blogger Relations, as other social media strategies, have grown in complexity. Topic for May 19, 2009: Talking Through Bloggers Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 30-minutes.
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Friday, February 20, 2009
The ASAE Great Ideas Conference starts Saturday in Miami. Mads and I actually met for the first time in real life--after first getting to know each other online--at the Great Ideas Conference in Orlando last year. One we're really excited about is getting the association bloggers together , not to talk about blogging so much as to talk about the issues we've been blogging about--in person and face-to-face, although unfortunately, without my sexy voice. I had pretty much lost my voice after a month-long bout of bronchitis.
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Friday, May 8, 2009
I'm getting a lot of requests (several per week) to publish others' ideas, studies, services, etc. Blogger outreach isn't a bad idea. And blogs are more personal than MSM (mainstream media) so unless you're pitching the Huffington Post you must approach blogger outreach in a personal way. It's official. I'm a publisher and here's how I know.
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Tuesday, November 18, 2008
Whitelabel Idea Storm Jeremiah Owyang shares white label options for building an open source idea website, similar to Dell’s Idea Storm or My Starbucks Ideas . Hugh Macleod , in a post that is nearly 3 years old, explains the concept of the Magic Middle – bloggers with between 20 and 1,000 inbound links per month – and why the group is so important. like the It's been awhile since I've shared some heartbreaking links of staggering genius. You'll want to check these out.
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Thursday, September 13, 2007
The projects could be based on blogging platforms such as Typepad , Blogger , Wordpress , and ExpressionEngine or social networks like MySpace and Facebook . Michaela's idea of using Vox for a youth project is a great one. This free platform allows bloggers to create members-only groups called "neighborhoods." For a friend who works for a wonderful, youth-engaging nonprofit, I am seeking examples of organizations that have sponsored a youth or teen blogging project. The purpose may range from engaging youth in raising awareness of an issue to helping
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Thursday, February 5, 2009
Buzzmachine blogger Jeff Jarvis' new book -- What Would Google Do? -- was just published . HarperCollins's research revealed that there are folks interested in the ideas but unwilling to spend hours reading the book . Tags: Incredible Ideas Nonprofit Communication What's interesting is that the publisher also introduced a 23-minute video book version at $9.99. Jeff says it's a brief, fun intro to the main points in the book.
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Tuesday, August 5, 2008
Sonia Simone of Copyblogger gives bloggers advice for stretching our best content ideas. Here are some fun, fascinating and informative links I've been saving up just for you. I'm a little heavy on social media this time...but but then, you know how I like to wave my geek flag.
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Thursday, January 1, 2009
As December 2005 drew to a close, I asked a few bloggers what their wish list was for the new year .. Twitter found its way into the 2009 blogger wishes as did more ways to collaborate. What makes this list interesting is that all of the bloggers have been around in the social media space from at least 2005 which provides some additional perspective. 2006. I
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Monday, August 17, 2009
About this time last year about this time I asked bloggers/content providers, brand and agency marketers for their insights about one aspect of social media .. Blogger Relations. 2008 Pulse of the Industry Blogger Relations As the social media industry continues to mature I continue to wonder how and where does "Blogger or Twitter Relations" fit into the puzzle. Recently I was at a StartupChicks networking event chatting with a young woman I had never met nor did we have an "online relationship." Our conversation began with ground zero questions.
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