Due to the Treasury Board’s current focus on internal social media initiatives, I have recently received an influx of requests to help public servants develop external social media engagement guidelines, particularly ones to do with blogging. Assuming you already have a “strategy” in place and proper resources to manage a blog, the following is a simple list of 12 guidelines originally developed by IBM and adapted by me to suit the federal government. Government departments need to stop waiting for an official policy to come from TBS; It won’t anytime soon.

read this great post about Kodak's content marketing from @juntajoe and I've been chatting with some folks who have really great content, but can't seem to get it to stick because it isn't relevant to what's trending right now. Great content is no longer the marketing tool it once was. They'll be able to connect those pieces of So this is really only a half-formed idea. I

Blogging for Nonprofits: Tips, Does your nonprofit need a blog? But to help you think through this question, here are my top five reasons why a nonprofit should have a blog and my top five reasons why a nonprofit shouldn’t. 5 Reasons Why You Need a Blog Thursday’s Webinar: Tips, Traps and Tales

Launching and maintaining a successful arts blog takes planning , there’s no doubt about that. But here are some quick fixes you can do right this minute to improve your organization’s blog. 1. Are you using the ShareThis tool, or any other applications that allow your blog reader to stumble or digg your content? Stop writing about your arts group and write about the reader. Huh?

Notice his suggestion for using blog software as the engine behind your newsroom-- something Maddie mentioned way back when... Writing for the Web: SEO for News Content View more presentations from Lee Odden . (tags: Tags: search engine optimization seo blogging P Check out this great redux of SEO by Lee Odden . It's SEO through a PR lens for the purpose of thought leadership and influence , as opposed to a product sales lens.

I’ve been working on putting together a training session for our in house bloggers on how to share their blog posts on various social networking sites as a way to create a process for regularly sharing our content. Our blogs already have ShareThis embedded on each post, and in putting the training together, I found a bunch of well written guides to some of the major social sites that I wanted to share. Here they are: Guide to Marketing on Facebook

quot; Behind the Scenes in the Blogosphere: Advice from Established Bloggers " contains useful information, and I recommend it if your nonprofit has a blog or is considering one. However, in terms of using the report to drive decisions about business or nonprofit blogging, keep the second half of the study's title in mind: the ideas in this paper are based on the "self-reports" and opinions of bloggers who responded to an open call in May 2006 to participate. A University of Massachusetts marketing professor has published an interesting report based on a survey of bloggers. "

Does your nonprofit use blogging to advance your mission? Here are a few advantages that blogging can bring to what you do. If you are looking to find and start a relationship with new donors, try communicating with a blog. Blogging allows you to share stories about your organization’s successes on a regular basis. Why not? What’s holding you back?

Here are some top tips for marketing your blog. The best way to promote your blog is to do good work. To get your blog noticed you must PARTICIPATE in your online community(ies) of interest by: following the conversations you care about reading other people's work linking, linking, and linking some more asking and answering questions tagging and acknowledging great content volunteering for on- and offline projects in your areas of interest 3. Thanks to charitynet.USA for this request . 1.

There's lots of talk about how nonprofits should be using "Web 2.0" - interactive applications, two-way online communications, user generated content, "social media," etc. - Blogging is important, not because it's the new hip trend (and frankly, it ain't that new anymore), but because it gets you in the habit of communicating regularly with your constituency - far more frequently than you ever could with newsletters and appeal letters - and is, again, far more cost effective than paper and postage. perhaps so much so that it can be bewildering to smaller, grassroots organizations who are just struggling to get the word out locally and are wondering what they need with a World Wide Web.