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Saturday, June 27, 2009
What insights, opportunities and projects does transformative consumer research offer people and organizations who work to improve the lives of people identified as being in an 'at risk' group ? That was the assignment for our small group that met at the Second Annual Transformative Research Conference.
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Thursday, November 20, 2008
SO if you want a quick review of what is going on with this research, the bottomline is: most of the popular ideas adults have (oh, and the media that promote them) about teen use of the internet are wrong. Tags: Audience Research Social Media Digital Natives Marketing Social Networks Socialization Teens The full report [pdf].
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Wednesday, May 6, 2009
If you are a SB reader, then you are familiar with this topic: the creation of a social marketing association. No, this is no re-mix of Social Media Club , but it’s a potentially Global Social Marketing Association , speaking in terms of behavior change. I’ve signed it. Won’t you join us? flickr credit: Gataen Lee.
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Sunday, June 13, 2010
Grants from the fund will enable wildlife researchers and veterinarians worldwide to respond quickly to disease outbreaks and other events that result in wildlife health issues. Grants will be awarded based on health research and conservation relevance in alignment with MAF's mission to advance animal health and welfare.
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Wednesday, February 18, 2009
And on that same note, I would strongly encourage diving into more research beginning with the Social Marketing Quarterly , Andreason’s Social Marketing in the 21st Century , and some of Stephen Dann’s research. Now, we don’t have an association. What types of methods are used in formative research?
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Thursday, April 24, 2008
Maddie Grant led a group of 20+ professionals from the association realm in a very interesting discussion. Among the association staff on hand, there were several government relations folks, who are looking to leverage the grassroots potential of social media. Here's a quick review of what we discussed. step for associations.
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Sunday, November 30, 2008
This week Dana VanDen Heuvel , Bill Flitter and I will be on the road to Seattle for the last stop of our mini road trip for the American Marketing Association Hot Topic Workshop - Digital-Centered Marketing. Your site becomes less credible by association. We were taught our first lessons in blogger relations by TDavid.
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Sunday, March 7, 2010
So, before we begin to dream up a solution to this issue, we decide to conduct some research. As a committee we conduct the research, discussion, and planning necessary to design, budget, fund, and implement our new Mentoring Program. volunteer hours, financial or in kind contributions, community partners, etc.), Back to my example.
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Wednesday, September 19, 2007
And studies that are classified as scientific, peer-reviewed studies are considered the gold standard. By his calculations, most published research findings are wrong. Ioannidis is an epidemiologist who studies research methods at the University of Ioannina School of Medicine in Greece and Tufts University in Medford, Mass.
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Tuesday, August 19, 2008
Here is my latest link bonanza for your review. Association Marketing Kevin Holland shares his secret for creating growth in a shrinking economy. Tony Rossell talks emotional drivers that are relevant for association marketing. think you'll find there's a little something here for everyone. Good work, unhusband and team
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