So, before we begin to dream up a solution to this issue, we decide to conduct some research. You and I each speak to colleagues working at other community colleges, research the latest study findings in our professional journals in studies related to this very issue, and even speak to a few counselors at different local high schools and ask what they are doing to deal with this issue. Once we find some examples of actual programs that are working elsewhere, we begin to research When a nonprofit organization is either launching a brand new program or project; of if a new nonprofit organization, itself, is beginning it is extremely powerful to raise funds (including grant writing and other methods) in part by providing a proof of concept that clearly demonstrates the efficiency, viability, and strong potential of the new program or organization.

Ad Age posted an interesting article the other day about how every company–large and small–is turning to microsponsor -ships–small consumer driven cause marketing programs that raise hundreds or thousands of dollars–to support everything from breast cancer research to earthquake relief for Haiti and now Chile. Leave it to Ad Age to say that “Even tiny sponsorships have to be closely associated with your brand.” I call microsponsorships the “fortune at the bottom of the pyramid” because they are simple, easy and spontaneous .

Thanks to customer support at the register for a $3 savings book, the fast lube franchise has already raised $658,655 for the American Heart Association’s Go Red For Women movement in just three weeks, as of February 22. Tags: Capplause Cause Marketing In Action Cause Marketing News Cause Practices aha american heart association cause marketing cause-related marketing chili's cone go red for women jiffy lube st. Our friends at Cone this week shared that Jiffy Lube had already reached more than 65 percent of its $1 million national fundraising goal for the 2010 Maintenance Partners for Life campaign.