Twitter is not for every association. If your association has members on Twitter, then yes, there is a role for you there. Have you seen Ben Martin's 10 rules for associations using Twitter? Also, think about what role your association can play for members in this space. Use CSV file format (Comma Separated Values).

Are associations ready to make the plunge? These are the questions that will be on my radar in the next few months as I do even more research into this new communication standard. Digital Snippets comes from the group that did this SMR for Ford. An SMR is a dynamic storyboard that contains portable content. Overall PR strategy?

If you have a really small donor pool you may not be able to raise enough of a reach to justify the associated costs. Here are a few research studies on the adoption of mobile giving in the nonprofit community. Convio, Edge Research, and Sea Change Strategies: Mobile Trends and Adoption. Instantly Viral. Emerging Industry.

This weekend I am with over 110 consumer researchers at the Second Transformative Consumer Research Conference at Villanova University (flashbacks to dorm life and all!) The conference is intended to bring together consumer researchers to discuss. Tags: Audience Research Consumer Research Social Change

What insights, opportunities and projects does transformative consumer research offer people and organizations who work to improve the lives of people identified as being in an 'at risk' group ? That was the assignment for our small group that met at the Second Annual Transformative Research Conference.

Time, money, research, planning, team work, writing, etc. They research which non profit organizations are mission driven, healthy organizations, successful at their mission statement's goal, and good to work with. Otherwise research who are the grant donors interested in your cause. I'm going to stretch this to twenty.) Really.

Tags: SEO Social media marketing keyword research twitter web 2.0

SO if you want a quick review of what is going on with this research, the bottomline is: most of the popular ideas adults have (oh, and the media that promote them) about teen use of the internet are wrong. Tags: Audience Research Social Media Digital Natives Marketing Social Networks Socialization Teens The full report [pdf].

The SCORE Association, relies on two email newsletters to establish the organization’s expertise, credibility and value as a business training and mentoring service. They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic.

In the most recent Journal of Marketing, published by the American Marketing Association, researchers dove into how leaders make marketing decisions in the face of uncertainty. When making marketing decisions in uncertain situations, they don’t turn to market research first, as a traditionalist might do.