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Thursday, September 3, 2009
In it I profile how a fast-growing company and a innovative charity connected five years ago in a way that has greatly benefited both parties. Tags: Boys and Girls Club of America Ragnar Racing American Heart Association Parr Brown Salt Lake Enterprise Operation Kids Best Buddies
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Friday, January 25, 2008
Unlike a press release that locks down the story and presents the "company line" on a topic, the SMR is designed as building blocks for other content creators--bloggers and reporters who might like to tell their own story using your photos, graphs, videos and news updates. Are associations ready to make the plunge? Overall PR strategy?
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Thursday, October 1, 2009
The Association of Fundraising Professionals mandates that its members abide by an extensive code of ethical principles and standards [link] These guidelines were adopted in 1964 and have been updated many times since then. AFP is a good organization that.
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Tuesday, April 15, 2008
Recessionary Advertising Opportunity for NonprofitsYou don’t have to look at the official figures from Magazine Publisher’s Association (MPA) to see that magazines are in a recession right now in the United States. just got a renewal offer from Fast Company for a $5 subscription, for instance.
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Friday, April 18, 2008
Tony suggests associations "would be better off if they made fewer billion-dollar bets and a whole lot more $10,000 or $20,000 bets – some of which will, in time, justify more substantial commitments." Associations tend to be risk averse. When Google went public back in 2004, the company issued an open letter from the founders.
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Tuesday, February 24, 2009
If you’re MADD do you accept donations from beer and liquor companies? Tags: Muscular Dystrophy Association Clorox Hormel Children's Miracle Network Purina Bono Tainted PETA Sierra Club All nonprofit fundraisers must make some accommodation with the issue of ‘tainted’ money. It’s a question of morality.
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Tuesday, July 1, 2008
Late last week, Matt Baehr asked how we association professionals can justify our existence in the face of ridiculously easy group forming. I'd like to go a step further and assert that there are many things that make association professionals so fantastic that we could teach our corporate counterparts a thing or five. So be it!)
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Tuesday, April 6, 2010
Even Boston Athletic Association chief Guy Morse concedes: “That’s on the fine line. It is taking advantage of an event they’re not associated with,’’ Morse said. Who would have thought a Boston running shoe company like New Balance would take on Adidas at the most hallowed road race in the world? I’m not happy about it. Please.
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Wednesday, October 25, 2006
The Meals on Wheels Association of America. Tags: cute Meals on Wheels Butler Shine Stern and Partners Mini Fast Company cause-related marketing cause marketing Cute Ad. And Not Terribly Useful.Austin Minis are so doggone cute, when I see one in a parking lot I just want to pinch its little bottom.
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Tuesday, April 24, 2007
Or, if your company has a cause campaign with one charity are there other charities you should not support with a cause campaign?These Tags: Galvanic Corrosion American Heart Association Rite Aid Food Lion paper icons Wal-Mart Are there some cause marketing elements that should not be placed together in the same campaign?
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