Ad Age posted an interesting article the other day about how every company–large and small–is turning to microsponsor -ships–small consumer driven cause marketing programs that raise hundreds or thousands of dollars–to support everything from breast cancer research to earthquake relief for Haiti and now Chile. But with microsponsorships, companies of all sizes are using cause marketing to fund local causes that are just as worthy of support. I call microsponsorships the “fortune at the bottom of the pyramid” because they are simple, easy

Thanks to customer support at the register for a $3 savings book, the fast lube franchise has already raised $658,655 for the American Heart Association’s Go Red For Women movement in just three weeks, as of February 22. The fast lube companies we’ve worked with average 50 to 60 customers a day. Tags: Capplause Cause Marketing In Action Cause Marketing Our friends at Cone this week shared that Jiffy Lube had already reached more than 65 percent of its $1 million national fundraising goal for the 2010 Maintenance Partners for Life campaign. More than 1,700 Jiffy Lube

Also, though there are many companies that will fulfill candle orders specifically for candle fundraising campaigns , we don’t think it would be too difficult to go to the local wholesale store, sample their selection and create your own “catalog,” keeping more of the profits for your group.  What might have been even worse, is that, apparently, every relative, friend and known associate of that family received popcorn as gifts for several months after the mix-up. Though candle fundraising is a classic fundraising idea (and it’s rare that we describe classic fundraising ideas on Fundraiser-Ideas.net ), we think there are number of important benefits to candle fundraising that most other descriptions of candle fundraising fail to make obvious.  (Also,