Coincidentally, or not, The Wall Street Journal [subscription needed for access to entire article online] today tells the story of a new type of collaboration between P&G (the iconoclastic consumer marketing organization) and Google, one that involves an employee exchange program. About 2 dozen employees are sitting in on the other’s training and strategy meetings, learning the culture in ways that will (hopefully for Google) lead P&G to invest more ad dollars in online media where they are well behind the curve among major brands spending an estimated 2% of their marketing budget

The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt - April 21, 2009 5. Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan, Dharmesh Shah, and David Meerman Scott - Oct 19, 2009 11. MediaMasters: Insider Secrets from the big names of broadcast, print and social media by Alan Stevens, Jeremy Nicholas, and Debbie Jenkins - April 3, 2009 23. Ta da .. for your reading pleasure here's a list of titles of social media books scheduled to be release 2009 – 2010.

With March Madness finally winding down (always trickles into April),  I figured I’d quickly blog about a few things that caught my eye over the last few weeks: The top Google searches in Canada over the 12 months are  “facebook” & “youtube”. Twitter potentially going to be bought by Google for a massive sum. Proves that: a.) People don’t use URL’s b.)

Merlin Mann has built an online empire around the concept and even did an hour-long workshop for Google staff on it. Join us this Thursday, April 16 at Noon Eastern (9:00 a.m. I included a shorter version of the following article in my Nonprofit Marketing Tips email newsletter that went out earlier today. The newsletter goes out a few times per month.

Since April of 2008 she has provided over 713,000 meals to hungry dogs and cats. Switch to an RSS feed reader like Google Reader and you can subscribe to this blog and others, without clogging your inbox. ...Tags: This Friday, March 20, John Kenyon will join me in presenting a webinar called “ Creating Online Evangelists: How to Excite and Motivate Your Supporters .” 8221; Who are these online evangelists that your nonprofit should be exciting and motivating?

See my April 16 post for sources.) Use every free tool you can get on the internet—photo and audio editing tools, jargon finders, Web site analytics, PitchEngine, Google Docs, SlideShare, JS-Kit, and much more. (For If you’re still using a clipping bureau to track media coverage of your organization, use free online Google alerts instead. flickr/Daniel Y. Go

In the third circle the gang put business journals, competing fundraising events, networking events, Google and the advertisers they see and hear on radio, TV and print. After all, it is only April and you are here for coaching. ...Tags: Part two of Prospecting Circles will focus on three areas: where to look for prospects, using social media for prospecting and better results with prospect management software. Top ways Joanna, Holt and Ashley find prospects.

First and foremost, I ask you to contribute to the Nonprofit Technology Network’s Scholarship Fund to get underfunded nonprofits to the Nonprofit Technology Conference in April.  Switch to an RSS feed reader like Google Reader and you can subscribe to this blog and others, without clogging your inbox. ...Tags: Happy Friday! Here are some “ Mixed Links ” - my version of a Friday cocktail hour of refreshing stuff for nonprofit communicators.

An item in today's Google alert for 'social marketing' was actually about social marketing. There may be some history to explain it that I came across when looking for more information about Project 'N' - which I did not find btw. Michael Marmot wrote in Evidence based policy or policy based evidence in the 17 April 2004 issue of BMJ : Two reports were published in England in March [2004]: one by the Academy The Medical News Today headline:  £100 Million Social Marketing Campaign To Encourage Responsible Responsible

If you'd like to sign up for regular notice, month to month, or even volunteer to host subscribe to the Google Giving Carnival Group. Submit a response to Peter by April 24th 6pm, EST at peterdeitz at gmail dot com or by posting a "Comment" on his post detailing this month's giving carnival (if you don't have a blog to write a response on). Then, check back on April 25th to see all of the responses he received, discover where your colleagues You are welcome to join in the monthly group blog session called the Giving Carnival. Anyone interested in any aspect of philanthropy