Neff, nonprofit marketer extraordinary, who kicks off a periodic series of posts from guest bloggers. Am I talking about the "kids who need coats" organization teaming up with the "kids who need bikes" non profit so that kids can ride bikes when it's cold? Or post a blog entry or Facebook page request. Welcome, David. Hello!

Thanks to everyone who came out to the AMA Boston event on Cause Marketing During Challenging Economic Times. What is cause marketing. One thing that was clear from everyone on the panel is that Bonnie , Erica Vogelei from Cone and I all had a different understanding of what cause marketing is. Cause marketing and social media.

This week Dana VanDen Heuvel , Bill Flitter and I will be on the road to Seattle for the last stop of our mini road trip for the American Marketing Association Hot Topic Workshop -  Digital-Centered Marketing. Do you have experts on your team? Your site becomes less credible by association.